Brandwave

How popular isKitsch in search?

In September 2026, there were an estimated 77.7K branded searches for Kitsch worldwide which is up 38% over the last 12 months. Kitsch holds 3% estimated Share of Search among shampoo bar brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lush57.5%
  2. Garnier37.2%
  3. Kitsch3%
  4. Ethique1.6%
  5. ecostore0.69%
  6. Aussie0.14%
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Which shampoo bar brands compete with Kitsch?

Kitsch against shampoo bar brands worldwide, by month

Share of Search by month for Lush, Garnier, Kitsch. The figures are in the table below the chart.

View monthly share of search table
MonthLushGarnierKitschEthiqueecostoreAussie
Oct 202562%33.7%1.9%1.7%0.61%0.1%
Nov 202572.7%23.8%1.5%1.3%0.59%0.08%
Dec 202577%20.2%1.4%0.93%0.42%0.07%
Jan 202664.7%30.1%2.7%1.7%0.64%0.1%
Feb 202655.4%38.7%3.2%1.8%0.82%0.13%
Mar 202656.3%38.2%2.7%1.9%0.83%0.14%
Apr 202651.6%42.1%3.6%1.7%0.77%0.12%
May 202651.7%42.2%3.4%1.7%0.77%0.12%
Jun 202650.9%43.8%3%1.4%0.75%0.15%
Jul 202651.1%44%2.8%1.1%0.76%0.15%
Aug 202649.8%44.8%3.4%1.1%0.74%0.15%
Sep 202657.5%37.2%3%1.6%0.69%0.14%

  1. 1.Lush

    57.5%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +7.6 points.

  2. 2.Garnier

    37.2%

    Held 2nd. 971K estimated branded searches, -11.4% vs prior month. Share -7.6 points.

  3. 3.Kitsch

    3%

    Held 3rd. 77.7K estimated branded searches, -6.2% vs prior month. Share -0.4 points.

  4. 4.Ethique

    1.6%

    Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.4 points.

  5. 5.ecostore

    0.69%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Aussie

    0.14%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kitsch and its closest rivals

Every comparison with Kitsch

How has branded search demand for Kitsch changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kitsch worldwide rose from 56.3K to 77.7K.
  • Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among shampoo bar brands worldwide increased from 1.9% to 3%.
  • Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among shampoo bar brands worldwide peaked at 3.6% in April 2026 and was lowest at 1.4% in December 2025.

How did search popularity change for shampoo bar brands worldwide in September 2026?

  1. In September 2026, Lush gained estimated Share of Search among shampoo bar brands worldwide, from 49.8% to 57.5%.

  2. In September 2026, Garnier lost estimated Share of Search among shampoo bar brands worldwide, from 44.8% to 37.2%.

  3. Estimated monthly branded searches for Kitsch worldwide rose 38% over 12 measured months, from 56.3K to 77.7K in September 2026.

  4. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Ethique worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Where does Kitsch compete?

Kitsch is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shampoo bar brands3rd of 63%Shown above
Conditioner bar brands3rd of 43%Show ranking
Hair accessories brands3rd of 67.6%Show ranking
Hair clips brands3rd of 611.4%Show ranking
Snap clips brands2nd of 331.3%Show ranking
Shower cap brands1st of 646.5%Show ranking

How is Kitsch measured?

Brandwave collects information about searches that people make online using Kitsch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • kitsch hair
  • kitsch hair clip
  • kitsch shampoo
  • kitsch shampoo bar
  • kitsch shower cap

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How the Brand Demand Index is measured

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