HiBAR vs Kitsch:Which is more popular?
In September 2026, Kitsch had more branded searches than HiBAR among shampoo bar brands worldwide. Kitsch had about 57,600 branded searches, while HiBAR had 2,900. Kitsch made up 2.8% of all shampoo bar brand searches we track, and HiBAR accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about shampoo bar brands, HiBAR appeared in four of the five answers and Kitsch in two. HiBAR was mentioned before Kitsch in three out of four answers.
Who do people search for more?
Kitsch, about 20 searches for every 1 for HiBAR
Who does AI mention more?
HiBAR, mentioned in 4 of 5 answers, Kitsch in 2
Who does AI recommend more?
HiBAR, named ahead of Kitsch in 3 of 4 answers
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Top shampoo bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HiBAR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kitsch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HiBAR was listed before Kitsch in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ethique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HiBAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lush2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kitsch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ecostore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aussie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo bar brands
5 answers
Asked ChatGPT
“Which shampoo bar brand should I go to?”
Asked ChatGPT
“What are the best shampoo bar brands?”
Asked ChatGPT
“What's the best shampoo bar brand for everyday hair washing?”
Searched Google, AI Overview
“best shampoo bar”
Searched Google, AI Overview
“natural shampoo bar”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HiBAR or Kitsch more popular in search?
This chart shows how often people search Google for HiBAR and Kitsch by name. Each line represents a brand's share of searches for all seven shampoo bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kitsch, HiBAR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lush | Garnier | Kitsch | Ethique | ecostore | Aussie | HiBAR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 22% | 1.7% | 2% | 0.73% | 0.12% | 0.14% |
| Nov 2025 | 83% | 13.6% | 1% | 1.5% | 0.67% | 0.09% | 0.11% |
| Dec 2025 | 86% | 11.6% | 0.78% | 1% | 0.46% | 0.07% | 0.09% |
| Jan 2026 | 75.9% | 18.7% | 2.3% | 2.1% | 0.75% | 0.12% | 0.18% |
| Feb 2026 | 68.2% | 25.2% | 2.9% | 2.3% | 1% | 0.16% | 0.2% |
| Mar 2026 | 68.7% | 25.2% | 2.4% | 2.3% | 1% | 0.16% | 0.2% |
| Apr 2026 | 64.2% | 28.9% | 3.4% | 2.1% | 0.95% | 0.15% | 0.28% |
| May 2026 | 64.3% | 29% | 3.2% | 2.1% | 0.95% | 0.15% | 0.23% |
| Jun 2026 | 64.9% | 29.2% | 2.8% | 1.8% | 0.96% | 0.19% | 0.19% |
| Jul 2026 | 65.1% | 29.4% | 2.7% | 1.4% | 0.97% | 0.19% | 0.19% |
| Aug 2026 | 64.8% | 29.2% | 3.2% | 1.4% | 0.96% | 0.19% | 0.19% |
| Sep 2026 | 72.4% | 21.7% | 2.8% | 2% | 0.87% | 0.17% | 0.14% |
How has the HiBAR and Kitsch comparison changed over the last 12 months?
3 findings
- Kitsch was ahead of HiBAR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HiBAR’s share of searches among shampoo bar brands worldwide held steady at 0.14%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Kitsch’s share of searches among shampoo bar brands worldwide moved from 1.7% to 2.8%, and its estimated monthly branded searches moved from 41.9K to 57.6K.
How did search popularity change for shampoo bar brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HiBAR’s and Kitsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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