Brandwave

How popular isHiBAR?

In September 2026, people searched for HiBAR by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 0.14% of all global shampoo bar brand searches, placing HiBAR seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about shampoo bar brands, HiBAR appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

HiBAR is the seventh most searched of 7 competitors and the most recommended in AI answers.

  1. LushShare of searches 72.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. GarnierShare of searches 21.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KitschShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. EthiqueShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. HiBARShare of searches 0.14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top shampoo bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HiBAR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HiBAR is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HiBAR1st
  2. Ethique2nd
  3. Kitsch3rd
  4. Lush4th
  5. Garnier–
  6. ecostore–
  7. Aussie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ethique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiBAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lush2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kitsch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ecostore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aussie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shampoo bar brands

5 answers

  • Asked ChatGPT

    “Which shampoo bar brand should I go to?”

    1. 1Ethique
    2. 2HiBAR
    3. 3Lush

  • Asked ChatGPT

    “What are the best shampoo bar brands?”

    1. 1Ethique
    2. 2HiBAR
    3. 3Kitsch
    4. 4Lush

  • Asked ChatGPT

    “What's the best shampoo bar brand for everyday hair washing?”

    1. 1HiBAR
    2. 2Ethique

  • Searched Google, AI Overview

    “best shampoo bar”

    1. 1Kitsch
    2. 2HiBAR
    3. 3Ethique

  • Searched Google, AI Overview

    “natural shampoo bar”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which shampoo bar brands compete with HiBAR?

    HiBAR against shampoo bar brands worldwide, by month

    Share of searches by month for Lush, Garnier, Kitsch, HiBAR. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLushGarnierKitschEthiqueecostoreAussieHiBAR
    Oct 202573.3%22%1.7%2%0.73%0.12%0.14%
    Nov 202583%13.6%1%1.5%0.67%0.09%0.11%
    Dec 202586%11.6%0.78%1%0.46%0.07%0.09%
    Jan 202675.9%18.7%2.3%2.1%0.75%0.12%0.18%
    Feb 202668.2%25.2%2.9%2.3%1%0.16%0.2%
    Mar 202668.7%25.2%2.4%2.3%1%0.16%0.2%
    Apr 202664.2%28.9%3.4%2.1%0.95%0.15%0.28%
    May 202664.3%29%3.2%2.1%0.95%0.15%0.23%
    Jun 202664.9%29.2%2.8%1.8%0.96%0.19%0.19%
    Jul 202665.1%29.4%2.7%1.4%0.97%0.19%0.19%
    Aug 202664.8%29.2%3.2%1.4%0.96%0.19%0.19%
    Sep 202672.4%21.7%2.8%2%0.87%0.17%0.14%

    1. 1.Lush

      72.4%

      Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +7.5 points.

    2. 2.Garnier

      21.7%

      Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -7.5 points.

    3. 3.Kitsch

      2.8%

      Held 3rd. 57.6K estimated branded searches, -3% vs prior month. Share -0.4 points.

    4. 4.Ethique

      2%

      Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.5 points.

    5. 5.ecostore

      0.87%

      Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

    6. 6.Aussie

      0.17%

      Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.HiBAR

      0.14%

      Held 7th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

    Compare popularity between HiBAR and its closest rivals

    Every comparison with HiBAR

    6 comparisons

    How has branded search demand for HiBAR changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for HiBAR worldwide fell from 3.6K to 2.9K.
    • Across the 12 months ending September 2026, HiBAR fell from 6th to 7th among shampoo bar brands worldwide.

    How did search popularity change for shampoo bar brands worldwide in September 2026?

    6 changes

    1. In September 2026, Lush gained share of searches among shampoo bar brands worldwide, from 64.8% to 72.4%.

    2. In September 2026, Ethique gained share of searches among shampoo bar brands worldwide, from 1.4% to 2%.

    3. In September 2026, Garnier lost share of searches among shampoo bar brands worldwide, from 29.2% to 21.7%.

    4. Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026.

    5. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

    6. Estimated monthly branded searches for HiBAR worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

    How are HiBAR’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using HiBAR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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