Brandwave

Ethique vs HiBAR:Which is more popular?

In September 2026, Ethique had more branded searches than HiBAR among shampoo bar brands worldwide. Ethique had about 40,500 branded searches, while HiBAR had 2,900. Ethique made up 2% of all shampoo bar brand searches we track, and HiBAR accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about shampoo bar brands, Ethique and HiBAR each appeared in four of the five answers. Ethique and HiBAR were each mentioned first in two of the four answers.

Among shampoo bar brands worldwide in September 2026

Who do people search for more?

Ethique, about 14 searches for every 1 for HiBAR

Ethique 40.5K searchesHiBAR 2.9K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Ethique in 4 of 5HiBAR in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Ethique first in 2HiBAR first in 2

Follow Ethique vs HiBAR and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top shampoo bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ethique and HiBAR were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ethique and HiBAR were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HiBAR1st
  2. Ethique2nd
  3. Kitsch3rd
  4. Lush4th
  5. Garnier–
  6. ecostore–
  7. Aussie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ethique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiBAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lush2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kitsch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ecostore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aussie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shampoo bar brands

5 answers

  • Asked ChatGPT

    “Which shampoo bar brand should I go to?”

    1. 1Ethique
    2. 2HiBAR
    3. 3Lush

  • Asked ChatGPT

    “What are the best shampoo bar brands?”

    1. 1Ethique
    2. 2HiBAR
    3. 3Kitsch
    4. 4Lush

  • Asked ChatGPT

    “What's the best shampoo bar brand for everyday hair washing?”

    1. 1HiBAR
    2. 2Ethique

  • Searched Google, AI Overview

    “best shampoo bar”

    1. 1Kitsch
    2. 2HiBAR
    3. 3Ethique

  • Searched Google, AI Overview

    “natural shampoo bar”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Ethique or HiBAR more popular in search?

    This chart shows how often people search Google for Ethique and HiBAR by name. Each line represents a brand's share of searches for all seven shampoo bar brands we track, month by month, from English-language searches worldwide.

    Ethique and HiBAR among shampoo bar brands worldwide, by month

    Share of searches by month for Ethique, HiBAR. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLushGarnierKitschEthiqueecostoreAussieHiBAR
    Oct 202573.3%22%1.7%2%0.73%0.12%0.14%
    Nov 202583%13.6%1%1.5%0.67%0.09%0.11%
    Dec 202586%11.6%0.78%1%0.46%0.07%0.09%
    Jan 202675.9%18.7%2.3%2.1%0.75%0.12%0.18%
    Feb 202668.2%25.2%2.9%2.3%1%0.16%0.2%
    Mar 202668.7%25.2%2.4%2.3%1%0.16%0.2%
    Apr 202664.2%28.9%3.4%2.1%0.95%0.15%0.28%
    May 202664.3%29%3.2%2.1%0.95%0.15%0.23%
    Jun 202664.9%29.2%2.8%1.8%0.96%0.19%0.19%
    Jul 202665.1%29.4%2.7%1.4%0.97%0.19%0.19%
    Aug 202664.8%29.2%3.2%1.4%0.96%0.19%0.19%
    Sep 202672.4%21.7%2.8%2%0.87%0.17%0.14%

    How has the Ethique and HiBAR comparison changed over the last 12 months?

    3 findings
    • Ethique was ahead of HiBAR in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Ethique’s share of searches among shampoo bar brands worldwide held steady at 2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
    • Across the 12 months ending September 2026, HiBAR’s share of searches among shampoo bar brands worldwide held steady at 0.14%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

    How did search popularity change for shampoo bar brands worldwide in September 2026?

    2 changes

    1. In September 2026, Ethique gained share of searches among shampoo bar brands worldwide, from 1.4% to 2%.

    2. Estimated monthly branded searches for HiBAR worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Ethique’s and HiBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Ethique

    1 branded search term

    • ethique

    HiBAR

    1 branded search term

    • hibar

    How the Brand Demand Index is measured

    Other head-to-heads among shampoo bar brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free