How popular isAussie in search?
In September 2026, there were an estimated 3.6K branded searches for Aussie worldwide which is up 24.1% over the last 12 months. Aussie holds 0.17% estimated Share of Search among shampoo bar brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Aussie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which shampoo bar brands compete with Aussie?
Share of Search by month for Lush, Garnier, Kitsch, Aussie. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Garnier | Kitsch | Ethique | ecostore | Aussie |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 22.1% | 1.7% | 2% | 0.73% | 0.12% |
| Nov 2025 | 83.1% | 13.6% | 1% | 1.5% | 0.67% | 0.09% |
| Dec 2025 | 86.1% | 11.6% | 0.78% | 1% | 0.47% | 0.07% |
| Jan 2026 | 76.1% | 18.7% | 2.3% | 2.1% | 0.75% | 0.12% |
| Feb 2026 | 68.4% | 25.2% | 2.9% | 2.3% | 1% | 0.16% |
| Mar 2026 | 68.9% | 25.3% | 2.4% | 2.3% | 1% | 0.17% |
| Apr 2026 | 64.4% | 29% | 3.4% | 2.1% | 0.95% | 0.15% |
| May 2026 | 64.4% | 29.1% | 3.3% | 2.1% | 0.96% | 0.15% |
| Jun 2026 | 65% | 29.3% | 2.8% | 1.8% | 0.96% | 0.19% |
| Jul 2026 | 65.3% | 29.4% | 2.7% | 1.4% | 0.97% | 0.19% |
| Aug 2026 | 65% | 29.3% | 3.2% | 1.4% | 0.96% | 0.19% |
| Sep 2026 | 72.5% | 21.7% | 2.8% | 2% | 0.87% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.5% | 1.5M | +23% | +7.5 points | |
| 2, held 2nd | 21.7% | 450K | -18.2% | -7.5 points | |
| 3, held 3rd | 2.8% | 57.6K | -3% | -0.4 points | |
| 4, held 4th | 2% | 40.5K | +49.4% | +0.5 points | |
| 5, held 5th | 0.87% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 0.17% | 3.6K | 0% | 0 points |
1.
Lush72.5%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +7.5 points.
2.
Garnier21.7%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -7.5 points.
3.
Kitsch2.8%
Held 3rd. 57.6K estimated branded searches, -3% vs prior month. Share -0.4 points.
4.
Ethique2%
Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.5 points.
5.
ecostore0.87%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Aussie0.17%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Aussie and its closest rivals
Every comparison with Aussie
18 comparisons
- Aussie vs Batiste
- Aussie vs Bumble and bumble
- Aussie vs Klorane
- Aussie vs Not Your Mother's
- Aesop vs Aussie
- Aussie vs Aveeno
- Aussie vs Dove
- Aussie vs ecostore
- Aussie vs Ethique
- Aussie vs Garnier
- Aussie vs Herbal Essences
- Aussie vs Hims
- Aussie vs Kitsch
- Aussie vs Lush
- Aussie vs OGX
- Aussie vs Pantene
- Aussie vs CHI
- Aussie vs Keeps
How has branded search demand for Aussie changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Aussie worldwide rose from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Aussie’s estimated Share of Search among shampoo bar brands worldwide held steady, from 0.12% to 0.17%.
How did search popularity change for shampoo bar brands worldwide in September 2026?
5 changes
In September 2026, Lush gained estimated Share of Search among shampoo bar brands worldwide, from 65% to 72.5%.
In September 2026, Ethique gained estimated Share of Search among shampoo bar brands worldwide, from 1.4% to 2%.
In September 2026, Garnier lost estimated Share of Search among shampoo bar brands worldwide, from 29.3% to 21.7%.
Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026.
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Where does Aussie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Shampoo and conditioner brands | 5th of 7 | 0.14% | Show ranking |
| Shampoo bar brands | 6th of 6 | 0.17% | Shown above |
| Conditioner brands | 5th of 5 | 0.34% | Show ranking |
| Dry shampoo | 5th of 5 | 1.8% | Show ranking |
How is Aussie measured?
Brandwave collects information about searches that people make online using Aussie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- aussie hair
Do you work for Aussie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Aussie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.