Aussie vs Not Your Mother's:Which is more popular by branded search?
In August 2026, Not Your Mother's had more branded searches than Aussie among dry shampoo worldwide. Not Your Mother's was estimated to have 60.5K branded searches compared to Aussie’s 3.6K, and held a 28.8% Share of Search versus Aussie’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aussie or Not Your Mother's?
Compare the dry shampoo people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Not Your Mother's, Aussie. The figures are in the table below the chart.
View monthly share of search table
| Month | Batiste | Not Your Mother's | Bumble and bumble | Klorane | Aussie | Dove |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 28.9% | 23.6% | 10.6% | 1.4% | 0.15% |
| Nov 2025 | 29.9% | 29.9% | 29.9% | 9% | 1.2% | 0.13% |
| Dec 2025 | 38.9% | 26% | 26% | 7.8% | 1.2% | 0.11% |
| Jan 2026 | 33.8% | 33.8% | 22.6% | 8.3% | 1.3% | 0.15% |
| Feb 2026 | 31.5% | 31.5% | 25.8% | 9.4% | 1.5% | 0.14% |
| Mar 2026 | 33.1% | 33.1% | 22.1% | 9.9% | 1.6% | 0.12% |
| Apr 2026 | 35.4% | 28.9% | 23.6% | 10.6% | 1.4% | 0.1% |
| May 2026 | 30.9% | 30.9% | 25.3% | 11.3% | 1.5% | 0.11% |
| Jun 2026 | 30.8% | 30.8% | 25.2% | 11.3% | 1.8% | 0.11% |
| Jul 2026 | 36.8% | 30.1% | 20.2% | 11% | 1.8% | 0.08% |
| Aug 2026 | 35.2% | 28.8% | 23.6% | 10.6% | 1.7% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aussie and Not Your Mother's comparison changed over the last 12 months?
3 findings
- Not Your Mother's was ahead of Aussie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aussie’s estimated Share of Search among dry shampoo worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, Not Your Mother's’ estimated Share of Search among dry shampoo worldwide moved from 28.9% to 28.8%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for dry shampoo worldwide in August 2026?
2 changes
In August 2026, Not Your Mother's lost estimated Share of Search among dry shampoo worldwide, from 30.1% to 28.8%.
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aussie’s and Not Your Mother's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aussie
1 branded search term
- aussie hair
Not Your Mother's
1 branded search term
- not your mothers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.