Brandwave

How popular isBatiste in search?

In August 2026, there were an estimated 74K branded searches for Batiste worldwide which held steady over the last 11 months. Batiste holds 27.4% estimated Share of Search among dry shampoo worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Not Your Mother's44.7%
  2. Batiste27.4%
  3. Bumble and bumble18.3%
  4. Klorane8.2%
  5. Aussie1.3%
  6. Dove0.1%
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Which dry shampoo compete with Batiste?

Batiste against dry shampoo worldwide, by month

Share of Search by month for Not Your Mother's, Batiste, Bumble and bumble, Klorane. The figures are in the table below the chart.

View monthly share of search table
MonthNot Your Mother'sBatisteBumble and bumbleKloraneAussieDove
Oct 202544.8%27.4%18.3%8.2%1.1%0.12%
Nov 202546%23%23%6.9%0.9%0.1%
Dec 202541.3%30.9%20.6%6.2%0.99%0.09%
Jan 202650.5%25.3%16.9%6.2%0.99%0.11%
Feb 202648%24%19.6%7.2%1.1%0.1%
Mar 202649.7%24.9%16.6%7.5%1.2%0.09%
Apr 202644.8%27.4%18.3%8.2%1.1%0.08%
May 202647.2%23.6%19.3%8.7%1.1%0.08%
Jun 202647.1%23.5%19.3%8.6%1.4%0.08%
Jul 202646.3%28.3%15.5%8.5%1.4%0.07%
Aug 202644.7%27.4%18.3%8.2%1.3%0.1%
Sep 2026——————

  1. 1.Not Your Mother's

    44.7%

    Held 1st. 121K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Batiste

    27.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Bumble and bumble

    18.3%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  4. 4.Klorane

    8.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Aussie

    1.3%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Dove

    0.1%

    Held 6th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare search popularity between Batiste and its closest rivals

Every comparison with Batiste

How has branded search demand for Batiste changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Batiste worldwide held steady at 74K.
  • Across the 11 months ending August 2026, Batiste’s estimated Share of Search among dry shampoo worldwide peaked at 30.9% in December 2025 and was lowest at 23% in November 2025.

How did search popularity change for dry shampoo worldwide in August 2026?

  1. In August 2026, Bumble and bumble gained estimated Share of Search among dry shampoo worldwide, from 15.5% to 18.3%.

  2. In August 2026, Not Your Mother's lost estimated Share of Search among dry shampoo worldwide, from 46.3% to 44.7%.

  3. In August 2026, Batiste lost estimated Share of Search among dry shampoo worldwide, from 28.3% to 27.4%.

  4. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

How is Batiste measured?

Brandwave collects information about searches that people make online using Batiste’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • batiste dry shampoo

Do you work for Batiste? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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