Batiste vs Klorane:Which is more popular by branded search?
In August 2026, Batiste had more branded searches than Klorane among dry shampoo worldwide. Batiste was estimated to have 74K branded searches compared to Klorane’s 22.2K, and held a 35.2% Share of Search versus Klorane’s 10.6%. These are worldwide searches for English-language branded terms.
Follow Batiste vs Klorane and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Batiste or Klorane?
Compare the dry shampoo people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Batiste, Klorane. The figures are in the table below the chart.
View monthly share of search table
| Month | Batiste | Not Your Mother's | Bumble and bumble | Klorane | Aussie | Dove |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 28.9% | 23.6% | 10.6% | 1.4% | 0.15% |
| Nov 2025 | 29.9% | 29.9% | 29.9% | 9% | 1.2% | 0.13% |
| Dec 2025 | 38.9% | 26% | 26% | 7.8% | 1.2% | 0.11% |
| Jan 2026 | 33.8% | 33.8% | 22.6% | 8.3% | 1.3% | 0.15% |
| Feb 2026 | 31.5% | 31.5% | 25.8% | 9.4% | 1.5% | 0.14% |
| Mar 2026 | 33.1% | 33.1% | 22.1% | 9.9% | 1.6% | 0.12% |
| Apr 2026 | 35.4% | 28.9% | 23.6% | 10.6% | 1.4% | 0.1% |
| May 2026 | 30.9% | 30.9% | 25.3% | 11.3% | 1.5% | 0.11% |
| Jun 2026 | 30.8% | 30.8% | 25.2% | 11.3% | 1.8% | 0.11% |
| Jul 2026 | 36.8% | 30.1% | 20.2% | 11% | 1.8% | 0.08% |
| Aug 2026 | 35.2% | 28.8% | 23.6% | 10.6% | 1.7% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Batiste and Klorane comparison changed over the last 12 months?
3 findings
- Batiste was ahead of Klorane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Batiste’s estimated Share of Search among dry shampoo worldwide moved from 35.3% to 35.2%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Klorane’s estimated Share of Search among dry shampoo worldwide held steady at 10.6%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for dry shampoo worldwide in August 2026?
2 changes
In August 2026, Batiste lost estimated Share of Search among dry shampoo worldwide, from 36.8% to 35.2%.
Klorane’s estimated Share of Search among dry shampoo worldwide has lost ground for 3 months in a row, from 11.3% to 10.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Batiste’s and Klorane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.