Dry shampoo:Which brands are most popular in search?
In August 2026, Batiste was the most searched among dry shampoo worldwide, with an estimated 74K branded searches and 35.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Batiste35.2%
- Not Your Mother's28.8%
- Bumble and bumble23.6%
- Klorane10.6%
Aussie1.7%
Dove0.12%
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Share of SearchLeaderboard
Compare the dry shampoo people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Batiste, Not Your Mother's, Bumble and bumble, Klorane. The figures are in the table below the chart.
View monthly share of search table
| Month | Batiste | Not Your Mother's | Bumble and bumble | Klorane | Aussie | Dove |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 28.9% | 23.6% | 10.6% | 1.4% | 0.15% |
| Nov 2025 | 29.9% | 29.9% | 29.9% | 9% | 1.2% | 0.13% |
| Dec 2025 | 38.9% | 26% | 26% | 7.8% | 1.2% | 0.11% |
| Jan 2026 | 33.8% | 33.8% | 22.6% | 8.3% | 1.3% | 0.15% |
| Feb 2026 | 31.5% | 31.5% | 25.8% | 9.4% | 1.5% | 0.14% |
| Mar 2026 | 33.1% | 33.1% | 22.1% | 9.9% | 1.6% | 0.12% |
| Apr 2026 | 35.4% | 28.9% | 23.6% | 10.6% | 1.4% | 0.1% |
| May 2026 | 30.9% | 30.9% | 25.3% | 11.3% | 1.5% | 0.11% |
| Jun 2026 | 30.8% | 30.8% | 25.2% | 11.3% | 1.8% | 0.11% |
| Jul 2026 | 36.8% | 30.1% | 20.2% | 11% | 1.8% | 0.08% |
| Aug 2026 | 35.2% | 28.8% | 23.6% | 10.6% | 1.7% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.2% | 74K | 0% | -1.6 points | |
| 2, held 2nd | 28.8% | 60.5K | 0% | -1.3 points | |
| 3, held 3rd | 23.6% | 49.5K | +22.2% | +3.4 points | |
| 4, held 4th | 10.6% | 22.2K | 0% | -0.5 points | |
| 5, held 5th | 1.7% | 3.6K | 0% | -0.1 points | |
| 6, held 6th | 0.12% | 260 | +52.9% | 0 points |
1.Batiste
35.2%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.
28.8%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
23.6%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
4.Klorane
10.6%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Aussie1.7%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Dove0.12%
Held 6th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Batiste vs Not Your Mother's: compare search popularity
- Batiste vs Bumble and bumble: compare search popularity
- Batiste vs Klorane: compare search popularity
- Not Your Mother's vs Bumble and bumble: compare search popularity
- Not Your Mother's vs Klorane: compare search popularity
- Bumble and bumble vs Klorane: compare search popularity
- Compare any of these brands
Which brand is most popular in search among dry shampoo worldwide?
6 brands
In August 2026, Batiste was the most searched among dry shampoo worldwide, with an estimated 74K branded searches and 35.2% estimated Share of Search within this set. Not Your Mother's is in 2nd place, 6.4 percentage points behind at 28.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Batiste | 35.3% → 35.2% | 38.9%Dec 2025 | 29.9%Nov 2025 | 1st |
| Not Your Mother's | 28.9% → 28.8% | 33.8%Jan 2026 | 26%Dec 2025 | 2nd |
| Bumble and bumble | 23.6% | 29.9%Nov 2025 | 20.2%Jul 2026 | 3rd |
| Klorane | 10.6% | 11.3%May 2026 | 7.8%Dec 2025 | 4th |
| Aussie | 1.4% → 1.7% | 1.8%Jun 2026 | 1.2%Nov 2025 | 5th |
| Dove | 0.15% → 0.12% | 0.15%Oct 2025 | 0.08%Jul 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Batiste’s estimated Share of Search among dry shampoo worldwide peaked at 38.9% in December 2025 and was lowest at 29.9% in November 2025.
- Across the 11 months ending August 2026, Not Your Mother's’ estimated Share of Search among dry shampoo worldwide peaked at 33.8% in January 2026 and was lowest at 26% in December 2025.
- Across the 11 months ending August 2026, Bumble and bumble’s estimated Share of Search among dry shampoo worldwide peaked at 29.9% in November 2025 and was lowest at 20.2% in July 2026.
- Across the 11 months ending August 2026, Klorane’s estimated Share of Search among dry shampoo worldwide peaked at 11.3% in May 2026 and was lowest at 7.8% in December 2025.
- Across the 11 months ending August 2026, Batiste, Not Your Mother's, Bumble and bumble, Klorane, Aussie and Dove held steady: their estimated Share of Search among dry shampoo worldwide each moved less than 0.5 percentage points.
How did search popularity change for dry shampoo worldwide in August 2026?
6 changes
In August 2026, Bumble and bumble gained estimated Share of Search among dry shampoo worldwide, from 20.2% to 23.6%.
In August 2026, Batiste lost estimated Share of Search among dry shampoo worldwide, from 36.8% to 35.2%.
In August 2026, Not Your Mother's lost estimated Share of Search among dry shampoo worldwide, from 30.1% to 28.8%.
Klorane’s estimated Share of Search among dry shampoo worldwide has lost ground for 3 months in a row, from 11.3% to 10.6% in August 2026.
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
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