Batiste vs Bumble and bumble:Which is searched more?
In August 2026, Batiste had more branded searches than Bumble and bumble among dry shampoo worldwide. Batiste was estimated to have 74K branded searches compared to Bumble and bumble’s 49.5K, and held a 27.4% Share of Search versus Bumble and bumble’s 18.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Batiste or Bumble and bumble?
Compare the dry shampoo people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Batiste, Bumble and bumble. The figures are in the table below the chart.
View monthly share of search table
| Month | Batiste | Bumble and bumble |
|---|---|---|
| Oct 2025 | 27.4% | 18.3% |
| Nov 2025 | 23% | 23% |
| Dec 2025 | 30.9% | 20.6% |
| Jan 2026 | 25.3% | 16.9% |
| Feb 2026 | 24% | 19.6% |
| Mar 2026 | 24.9% | 16.6% |
| Apr 2026 | 27.4% | 18.3% |
| May 2026 | 23.6% | 19.3% |
| Jun 2026 | 23.5% | 19.3% |
| Jul 2026 | 28.3% | 15.5% |
| Aug 2026 | 27.4% | 18.3% |
| Sep 2026 | — | — |
How has the Batiste and Bumble and bumble comparison changed over the last 12 months?
3 findings
- Batiste was ahead of Bumble and bumble in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Batiste’s estimated Share of Search among dry shampoo worldwide held steady at 27.4%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Bumble and bumble’s estimated Share of Search among dry shampoo worldwide held steady at 18.3%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for dry shampoo worldwide in August 2026?
2 changes
In August 2026, Bumble and bumble gained estimated Share of Search among dry shampoo worldwide, from 15.5% to 18.3%.
In August 2026, Batiste lost estimated Share of Search among dry shampoo worldwide, from 28.3% to 27.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Batiste’s and Bumble and bumble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Batiste
1 branded search term
- batiste dry shampoo
Bumble and bumble
1 branded search term
- bumble and bumble
Put your own brand in this comparison
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