How popular isNot Your Mother's in search?
In August 2026, there were an estimated 60.5K branded searches for Not Your Mother's worldwide which held steady over the last 11 months. Not Your Mother's holds 28.8% estimated Share of Search among dry shampoo worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Batiste35.2%
- Not Your Mother's28.8%
- Bumble and bumble23.6%
- Klorane10.6%
Aussie1.7%
Dove0.12%
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Which dry shampoo compete with Not Your Mother's?
Share of Search by month for Batiste, Not Your Mother's, Bumble and bumble, Klorane. The figures are in the table below the chart.
View monthly share of search table
| Month | Batiste | Not Your Mother's | Bumble and bumble | Klorane | Aussie | Dove |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 28.9% | 23.6% | 10.6% | 1.4% | 0.15% |
| Nov 2025 | 29.9% | 29.9% | 29.9% | 9% | 1.2% | 0.13% |
| Dec 2025 | 38.9% | 26% | 26% | 7.8% | 1.2% | 0.11% |
| Jan 2026 | 33.8% | 33.8% | 22.6% | 8.3% | 1.3% | 0.15% |
| Feb 2026 | 31.5% | 31.5% | 25.8% | 9.4% | 1.5% | 0.14% |
| Mar 2026 | 33.1% | 33.1% | 22.1% | 9.9% | 1.6% | 0.12% |
| Apr 2026 | 35.4% | 28.9% | 23.6% | 10.6% | 1.4% | 0.1% |
| May 2026 | 30.9% | 30.9% | 25.3% | 11.3% | 1.5% | 0.11% |
| Jun 2026 | 30.8% | 30.8% | 25.2% | 11.3% | 1.8% | 0.11% |
| Jul 2026 | 36.8% | 30.1% | 20.2% | 11% | 1.8% | 0.08% |
| Aug 2026 | 35.2% | 28.8% | 23.6% | 10.6% | 1.7% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.2% | 74K | 0% | -1.6 points | |
| 2, held 2nd | 28.8% | 60.5K | 0% | -1.3 points | |
| 3, held 3rd | 23.6% | 49.5K | +22.2% | +3.4 points | |
| 4, held 4th | 10.6% | 22.2K | 0% | -0.5 points | |
| 5, held 5th | 1.7% | 3.6K | 0% | -0.1 points | |
| 6, held 6th | 0.12% | 260 | +52.9% | 0 points |
1.Batiste
35.2%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.
28.8%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
23.6%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
4.Klorane
10.6%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Aussie1.7%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Dove0.12%
Held 6th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.
Compare search popularity between Not Your Mother's and its closest rivals
- Not Your Mother's vs Batiste: compare search popularity
- Not Your Mother's vs Bumble and bumble: compare search popularity
- Not Your Mother's vs Klorane: compare search popularity
- Not Your Mother's vs Aussie: compare search popularity
- Not Your Mother's vs Dove: compare search popularity
- Compare Not Your Mother's with any brand
How has branded search demand for Not Your Mother's changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Not Your Mother's worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Not Your Mother's’ estimated Share of Search among dry shampoo worldwide peaked at 33.8% in January 2026 and was lowest at 26% in December 2025.
How did search popularity change for dry shampoo worldwide in August 2026?
6 changes
In August 2026, Bumble and bumble gained estimated Share of Search among dry shampoo worldwide, from 20.2% to 23.6%.
In August 2026, Batiste lost estimated Share of Search among dry shampoo worldwide, from 36.8% to 35.2%.
In August 2026, Not Your Mother's lost estimated Share of Search among dry shampoo worldwide, from 30.1% to 28.8%.
Klorane’s estimated Share of Search among dry shampoo worldwide has lost ground for 3 months in a row, from 11.3% to 10.6% in August 2026.
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
How is Not Your Mother's measured?
Brandwave collects information about searches that people make online using Not Your Mother's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- not your mothers
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Is Not Your Mother's your brand?
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