Brandwave

How popular isBriogeo?

In October 2026, people searched for Briogeo by name about 29,200 times worldwide, a 10.7% decrease from the previous year. These searches made up 1.5% of all global curly hair product brand searches, placing Briogeo tenth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about curly hair product brands, Briogeo appeared in two of the four answers and was the fifth most recommended of the 12.

Search and AI answers in October 2026

Briogeo is the tenth most searched of 12 competitors and the fifth most recommended in the AI answers we collected.

  1. CantuShare of searches 30.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Bounce CurlShare of searches 13.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. CurlsmithShare of searches 13.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. OuidadShare of searches 11.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. BriogeoShare of searches 1.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

+7 more

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Top curly hair product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Briogeo was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Briogeo is the fifth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ouidad1st
  2. Not Your Mother's2nd
  3. Curlsmith3rd
  4. Mielle4th
  5. Briogeo5th
  6. Cantu–
  7. Bounce Curl–
  8. PATTERN Beauty–
  9. DevaCurl–
  10. Kinky-Curly–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Curlsmith3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ouidad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Not Your Mother's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Briogeo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mielle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kinky-Curly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cantu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bounce Curl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PATTERN Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DevaCurl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about curly hair product brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Briogeo compared with other curly hair product brands worldwide?

Briogeo against curly hair product brands worldwide, by month

Share of searches by month for Cantu, Bounce Curl, Curlsmith, Ouidad, Not Your Mother's, PATTERN Beauty, DevaCurl, Kinky-Curly, Briogeo. The figures are in the table below the chart.

View monthly share of searches table
MonthCantuBounce CurlCurlsmithOuidadNot Your Mother'sPATTERN BeautyDevaCurlKinky-CurlyUncle Funky's DaughterBriogeoJessicurlMielle
Nov 202524.4%16.4%16.4%11%6%11%7.3%2.2%1.8%1.8%1.2%0.42%
Dec 202526%17.5%17.5%9.6%6.4%7.8%7.8%2.3%1.6%1.9%1%0.45%
Jan 202628.7%15.8%15.8%10.6%7.1%7.1%7.1%2.6%1.7%2.1%1.1%0.5%
Feb 202629.5%16.2%16.2%10.9%6%7.3%7.3%2.2%1.4%1.4%1.2%0.51%
Mar 202626.4%17.8%14.5%11.9%6.5%7.9%7.9%2.4%1.6%1.6%1.1%0.46%
Apr 202628.8%15.8%15.8%10.6%7.1%7.1%7.1%2.6%1.7%1.7%1.2%0.5%
May 202634.5%12.7%15.5%10.4%6.9%5.7%6.9%2.5%1.7%1.7%1.1%0.49%
Jun 202630%13.5%16.5%11.1%7.4%6.1%7.4%2.7%1.8%1.8%1.2%0.52%
Jul 202628.5%12.8%15.7%10.5%7%10.5%7%2.6%1.7%1.7%1.4%0.49%
Aug 202628.7%12.9%15.8%10.6%8.6%8.6%7.1%2.6%1.7%1.4%1.4%0.63%
Sep 202631.1%14%14%11.4%7.7%7.7%6.3%2.8%1.9%1.5%1.2%0.54%
Oct 202630.5%13.7%13.7%11.2%9.2%7.5%6.2%2.7%1.8%1.5%1.2%0.53%

  1. 1.Cantu

    30.5%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Bounce Curl

    13.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Curlsmith

    13.7%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Ouidad

    11.2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Not Your Mother's

    9.2%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.5 points.

  6. 6.PATTERN Beauty

    7.5%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.DevaCurl

    6.2%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Kinky-Curly

    2.7%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Uncle Funky's Daughter

    1.8%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Briogeo

    1.5%

    Held 10th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Jessicurl

    1.2%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Mielle

    0.53%

    Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Not Your Mother's sells other things too, so only its searches that name this product count here, like “not your mothers curl”.

Compare popularity between Briogeo and its closest rivals

Every comparison with Briogeo

28 comparisons

How has branded search demand for Briogeo changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Briogeo worldwide fell from 32.7K to 29.2K.
  • Across the 12 months ending October 2026, Briogeo fell from 9th to 10th among curly hair product brands worldwide.

How did search popularity change for curly hair product brands worldwide in October 2026?

6 changes

  1. In October 2026, Not Your Mother's gained share of searches among curly hair product brands worldwide, from 7.7% to 9.2%.

  2. In October 2026, Cantu lost share of searches among curly hair product brands worldwide, from 31.1% to 30.5%.

  3. PATTERN Beauty’s share of searches among curly hair product brands worldwide has lost ground for 3 months in a row, from 10.5% to 7.5% in October 2026.

  4. Estimated monthly branded searches for Briogeo worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in October 2026.

  5. Estimated monthly branded searches for Bounce Curl worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.

  6. Estimated monthly branded searches for Curlsmith worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.

How are Briogeo’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Briogeo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • briogeo curl charisma
  • briogeo oil
  • briogeo scalp revival

Do you work for Briogeo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Briogeo compete?

Briogeo is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Anti-dandruff shampoo brands6th of 81.2%Show ranking
Curly hair product brands10th of 121.5%Shown above
Hair oil brands11th of 120.5%Show ranking
Creator with pink hair and a pink jacket

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