Brandwave

Briogeo vs CLEAR:Which is more popular?

In October 2026, CLEAR had more branded searches than Briogeo among anti-dandruff shampoo brands worldwide. CLEAR had about 64,300 branded searches, while Briogeo had 22,200. CLEAR made up 3.6% of all anti-dandruff shampoo brand searches we track, and Briogeo accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about anti-dandruff shampoo brands, neither Briogeo nor CLEAR appeared in any of the five answers.

Among anti-dandruff shampoo brands worldwide in October 2026

Who do people search for more?

CLEAR, about 3 searches for every 1 for Briogeo

CLEAR 64.3K searchesBriogeo 22.2K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Briogeo in 0 of 5CLEAR in 0 of 5

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Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Briogeo nor CLEAR showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nizoral1st
  2. Head & Shoulders2nd
  3. Selsun Blue3rd
  4. Neutrogena4th
  5. CLEAR–
  6. Briogeo–
  7. Dove–
  8. Vanicream–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nizoral5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Head & Shoulders5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selsun Blue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neutrogena3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CLEAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanicream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about anti-dandruff shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Briogeo or CLEAR more popular in search?

This chart shows how often people search Google for Briogeo and CLEAR by name. Each line represents a brand's share of searches for all eight anti-dandruff shampoo brands we track, month by month, from English-language searches worldwide.

Briogeo and CLEAR among anti-dandruff shampoo brands worldwide, by month

Share of searches by month for CLEAR, Briogeo. The figures are in the table below the chart.

View monthly share of searches table
MonthNizoralHead & ShouldersSelsun BlueCLEARNeutrogenaBriogeoDoveVanicream
Nov 202547.3%34.5%8.5%4.1%3.7%1.4%0.34%0.23%
Dec 202547.2%34.4%8.5%4%3.7%1.7%0.34%0.23%
Jan 202650.2%33.5%7.4%3.5%3.2%1.5%0.44%0.3%
Feb 202648.7%32.6%8.8%4.2%3.1%1.8%0.53%0.35%
Mar 202649.2%32.9%8.1%3.9%3.3%1.6%0.49%0.4%
Apr 202649.6%33.2%8.2%3.9%2.9%1.3%0.4%0.4%
May 202648.9%32.7%8.8%4.2%3.1%1.4%0.43%0.53%
Jun 202648.4%35.3%7.1%4.1%2.9%1.2%0.35%0.64%
Jul 202647.4%34.5%8.5%5%2.9%0.93%0.34%0.42%
Aug 202647.8%34.8%8.6%4.1%2.9%1.2%0.42%0.34%
Sep 202647.9%34.9%8.6%4.1%2.9%0.94%0.42%0.34%
Oct 202650.7%33.3%7.5%3.6%3.1%1.2%0.45%0.3%

How has branded search for Briogeo and CLEAR changed worldwide over the last 12 months?

3 findings

How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026?

1 change
  1. In October 2026, CLEAR lost share of searches among anti-dandruff shampoo brands worldwide, from 4.1% to 3.6%.

How are Briogeo’s and CLEAR’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Briogeo’s and CLEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Briogeo

1 branded search term

  • briogeo scalp revival

CLEAR

2 branded search terms

  • clear men shampoo
  • clear shampoo

How the Brand Demand Index is measured

Other head-to-heads among anti-dandruff shampoo brands

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