Brandwave

How popular isMielle?

In October 2026, people searched for Mielle by name about 46,000 times worldwide, about the same as the previous year. These searches made up 0.53% of all global curly hair product brand searches, placing Mielle 12th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about curly hair product brands, Mielle appeared in two of the four answers and was the fourth most recommended of the 12.

Search and AI answers in October 2026

Mielle is the 12th most searched of 12 competitors and the fourth most recommended in the AI answers we collected.

  1. CantuShare of searches 30.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Bounce CurlShare of searches 13.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. CurlsmithShare of searches 13.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. OuidadShare of searches 11.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. MielleShare of searches 0.53%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+7 more

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Top curly hair product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mielle was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Mielle is the fourth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ouidad1st
  2. Not Your Mother's2nd
  3. Curlsmith3rd
  4. Mielle4th
  5. Briogeo5th
  6. Cantu–
  7. Bounce Curl–
  8. PATTERN Beauty–
  9. DevaCurl–
  10. Kinky-Curly–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Curlsmith3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ouidad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Not Your Mother's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Briogeo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mielle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kinky-Curly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cantu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bounce Curl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PATTERN Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DevaCurl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about curly hair product brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Mielle compared with other curly hair product brands worldwide?

Mielle against curly hair product brands worldwide, by month

Share of searches by month for Cantu, Bounce Curl, Curlsmith, Ouidad, Not Your Mother's, PATTERN Beauty, DevaCurl, Kinky-Curly, Mielle. The figures are in the table below the chart.

View monthly share of searches table
MonthCantuBounce CurlCurlsmithOuidadNot Your Mother'sPATTERN BeautyDevaCurlKinky-CurlyUncle Funky's DaughterBriogeoJessicurlMielle
Nov 202524.4%16.4%16.4%11%6%11%7.3%2.2%1.8%1.8%1.2%0.42%
Dec 202526%17.5%17.5%9.6%6.4%7.8%7.8%2.3%1.6%1.9%1%0.45%
Jan 202628.7%15.8%15.8%10.6%7.1%7.1%7.1%2.6%1.7%2.1%1.1%0.5%
Feb 202629.5%16.2%16.2%10.9%6%7.3%7.3%2.2%1.4%1.4%1.2%0.51%
Mar 202626.4%17.8%14.5%11.9%6.5%7.9%7.9%2.4%1.6%1.6%1.1%0.46%
Apr 202628.8%15.8%15.8%10.6%7.1%7.1%7.1%2.6%1.7%1.7%1.2%0.5%
May 202634.5%12.7%15.5%10.4%6.9%5.7%6.9%2.5%1.7%1.7%1.1%0.49%
Jun 202630%13.5%16.5%11.1%7.4%6.1%7.4%2.7%1.8%1.8%1.2%0.52%
Jul 202628.5%12.8%15.7%10.5%7%10.5%7%2.6%1.7%1.7%1.4%0.49%
Aug 202628.7%12.9%15.8%10.6%8.6%8.6%7.1%2.6%1.7%1.4%1.4%0.63%
Sep 202631.1%14%14%11.4%7.7%7.7%6.3%2.8%1.9%1.5%1.2%0.54%
Oct 202630.5%13.7%13.7%11.2%9.2%7.5%6.2%2.7%1.8%1.5%1.2%0.53%

  1. 1.Cantu

    30.5%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Bounce Curl

    13.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Curlsmith

    13.7%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Ouidad

    11.2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Not Your Mother's

    9.2%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.5 points.

  6. 6.PATTERN Beauty

    7.5%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.DevaCurl

    6.2%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Kinky-Curly

    2.7%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Uncle Funky's Daughter

    1.8%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Briogeo

    1.5%

    Held 10th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Jessicurl

    1.2%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Mielle

    0.53%

    Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Not Your Mother's sells other things too, so only its searches that name this product count here, like “not your mothers curl”.

Compare popularity between Mielle and its closest rivals

Every comparison with Mielle

21 comparisons

How has branded search demand for Mielle changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Mielle worldwide held steady, from 47.8K to 46K.
  • Across the 12 months ending October 2026, Mielle’s share of searches among curly hair product brands worldwide held steady, from 0.42% to 0.53%.

How did search popularity change for curly hair product brands worldwide in October 2026?

6 changes

  1. In October 2026, Not Your Mother's gained share of searches among curly hair product brands worldwide, from 7.7% to 9.2%.

  2. In October 2026, Cantu lost share of searches among curly hair product brands worldwide, from 31.1% to 30.5%.

  3. PATTERN Beauty’s share of searches among curly hair product brands worldwide has lost ground for 3 months in a row, from 10.5% to 7.5% in October 2026.

  4. Estimated monthly branded searches for Briogeo worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in October 2026.

  5. Estimated monthly branded searches for Bounce Curl worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.

  6. Estimated monthly branded searches for Curlsmith worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.

How are Mielle’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mielle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mielle curl cream
  • mielle oil
  • mielle rosemary oil

Do you work for Mielle? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mielle compete?

Mielle is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Curly hair product brands12th of 120.53%Shown above
Hair oil brands3rd of 1213.7%Show ranking
Creator with pink hair and a pink jacket

Is Mielle your brand?

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