Mielle vs Ouidad:Which is more popular?
In October 2026, Ouidad had more branded searches than Mielle among curly hair product brands worldwide. Ouidad had about 40,500 branded searches, while Mielle had 1,900. Ouidad made up 11.2% of all curly hair product brand searches we track, and Mielle accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about curly hair product brands, Ouidad appeared in three of the four answers and Mielle in two. Ouidad was mentioned before Mielle in every answer.
Who do people search for more?
Ouidad, about 21 searches for every 1 for Mielle
Who does AI mention more?
Ouidad, mentioned in 3 of 4 answers, Mielle in 2
Who does AI recommend more?
Ouidad, named ahead of Mielle in every answer
Follow Mielle vs Ouidad and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top curly hair product brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ouidad was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mielle was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Ouidad was listed before Mielle in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Curlsmith3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Ouidad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Not Your Mother's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Briogeo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mielle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kinky-Curly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cantu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bounce Curl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PATTERN Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DevaCurl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about curly hair product brands
4 answers
Asked ChatGPT
“Which curly hair products should I use?”
Asked ChatGPT
“What are the best curly hair product brands?”
Asked ChatGPT
“What's the best curl cream for frizzy hair?”
Searched Google, AI Overview
“curly hair products”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best curly hair products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Mielle or Ouidad more popular in search?
This chart shows how often people search Google for Mielle and Ouidad by name. Each line represents a brand's share of searches for all 12 curly hair product brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ouidad, Mielle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cantu | Bounce Curl | Curlsmith | Ouidad | Not Your Mother's | PATTERN Beauty | DevaCurl | Kinky-Curly | Uncle Funky's Daughter | Briogeo | Jessicurl | Mielle |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.4% | 16.4% | 16.4% | 11% | 6% | 11% | 7.3% | 2.2% | 1.8% | 1.8% | 1.2% | 0.42% |
| Dec 2025 | 26% | 17.5% | 17.5% | 9.6% | 6.4% | 7.8% | 7.8% | 2.3% | 1.6% | 1.9% | 1% | 0.45% |
| Jan 2026 | 28.7% | 15.8% | 15.8% | 10.6% | 7.1% | 7.1% | 7.1% | 2.6% | 1.7% | 2.1% | 1.1% | 0.5% |
| Feb 2026 | 29.5% | 16.2% | 16.2% | 10.9% | 6% | 7.3% | 7.3% | 2.2% | 1.4% | 1.4% | 1.2% | 0.51% |
| Mar 2026 | 26.4% | 17.8% | 14.5% | 11.9% | 6.5% | 7.9% | 7.9% | 2.4% | 1.6% | 1.6% | 1.1% | 0.46% |
| Apr 2026 | 28.8% | 15.8% | 15.8% | 10.6% | 7.1% | 7.1% | 7.1% | 2.6% | 1.7% | 1.7% | 1.2% | 0.5% |
| May 2026 | 34.5% | 12.7% | 15.5% | 10.4% | 6.9% | 5.7% | 6.9% | 2.5% | 1.7% | 1.7% | 1.1% | 0.49% |
| Jun 2026 | 30% | 13.5% | 16.5% | 11.1% | 7.4% | 6.1% | 7.4% | 2.7% | 1.8% | 1.8% | 1.2% | 0.52% |
| Jul 2026 | 28.5% | 12.8% | 15.7% | 10.5% | 7% | 10.5% | 7% | 2.6% | 1.7% | 1.7% | 1.4% | 0.49% |
| Aug 2026 | 28.7% | 12.9% | 15.8% | 10.6% | 8.6% | 8.6% | 7.1% | 2.6% | 1.7% | 1.4% | 1.4% | 0.63% |
| Sep 2026 | 31.1% | 14% | 14% | 11.4% | 7.7% | 7.7% | 6.3% | 2.8% | 1.9% | 1.5% | 1.2% | 0.54% |
| Oct 2026 | 30.5% | 13.7% | 13.7% | 11.2% | 9.2% | 7.5% | 6.2% | 2.7% | 1.8% | 1.5% | 1.2% | 0.53% |
How has branded search for Mielle and Ouidad changed worldwide over the last 12 months?
3 findings
- Ouidad was ahead of Mielle in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Mielle’s share of searches among curly hair product brands worldwide moved from 0.42% to 0.53%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending October 2026, Ouidad’s share of searches among curly hair product brands worldwide moved from 11% to 11.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for curly hair product brands worldwide in October 2026?
1 change
Estimated monthly branded searches for Ouidad worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in October 2026.
How are Mielle’s and Ouidad’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mielle’s and Ouidad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among curly hair product brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.