Mielle vs OGX:Which is more popular?
In September 2026, Mielle had more branded searches than OGX among hair oil brands worldwide. Mielle had about 36,000 branded searches, while OGX had 22,200. Mielle made up 5.9% of all hair oil brand searches we track, and OGX accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about hair oil brands, Mielle appeared in four of the five answers and OGX in none.
Who do people search for more?
Mielle, about 62% more searches than OGX
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Top hair oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mielle was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. OGX did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair oil brands
5 answers
Asked ChatGPT
“Which hair oil brand should I buy?”
Asked ChatGPT
“What are the best hair oil brands?”
Asked ChatGPT
“What's the best hair oil brand for frizzy hair?”
Searched Google, AI Overview
“hair oil”
Searched Google, AI Overview
“best hair oil”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Mielle or OGX more popular in search?
This chart shows how often people search Google for Mielle and OGX by name. Each line represents a brand's share of searches for all 11 hair oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mielle, OGX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moroccanoil | Gisou | Kérastase | Mielle | Verb | OGX | Olaplex | OUAI | Amika | Briogeo | JVN |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 8.4% | 8.4% | 6.4% | 3.8% | 3.1% | 2.1% | 4.6% | 0.18% | 0.33% | 0.18% |
| Nov 2025 | 60.7% | 12.1% | 8.2% | 5.1% | 3% | 2.4% | 2.4% | 5.5% | 0.14% | 0.26% | 0.21% |
| Dec 2025 | 62.7% | 10.3% | 8.4% | 5.1% | 3.1% | 2.5% | 2.5% | 4.6% | 0.22% | 0.27% | 0.22% |
| Jan 2026 | 60.7% | 8.2% | 8.2% | 7.4% | 3.7% | 3.7% | 3% | 4.5% | 0.22% | 0.32% | 0.26% |
| Feb 2026 | 60.7% | 8.2% | 8.2% | 7.4% | 3.7% | 4.5% | 3% | 3.7% | 0.26% | 0.31% | 0.26% |
| Mar 2026 | 62.9% | 6.9% | 8.5% | 6.3% | 3.8% | 4.6% | 2.5% | 3.8% | 0.27% | 0.27% | 0.22% |
| Apr 2026 | 58.4% | 6.4% | 9.6% | 7.1% | 5.3% | 5.3% | 2.9% | 4.3% | 0.25% | 0.25% | 0.21% |
| May 2026 | 69.9% | 5.1% | 6.3% | 4.7% | 3.4% | 4.2% | 2.3% | 3.4% | 0.24% | 0.2% | 0.17% |
| Jun 2026 | 59.2% | 6.5% | 9.7% | 5.9% | 5.3% | 5.3% | 2.9% | 4.4% | 0.26% | 0.26% | 0.16% |
| Jul 2026 | 55.5% | 9.1% | 11.2% | 5.5% | 5% | 6.1% | 2.7% | 4.1% | 0.24% | 0.24% | 0.2% |
| Aug 2026 | 62.8% | 6.9% | 8.4% | 5.1% | 4.6% | 4.6% | 3.1% | 3.8% | 0.22% | 0.22% | 0.14% |
| Sep 2026 | 60.6% | 8.2% | 8.2% | 5.9% | 5.5% | 3.7% | 3.7% | 3.7% | 0.31% | 0.26% | 0.16% |
How has the Mielle and OGX comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: OGX took it in July 2026, Mielle took it in August 2026.
- Across the 12 months ending September 2026, Mielle’s share of searches among hair oil brands worldwide moved from 6.4% to 5.9%, and its estimated monthly branded searches moved from 45.9K to 36K.
- Across the 12 months ending September 2026, OGX’s share of searches among hair oil brands worldwide moved from 3.1% to 3.7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for hair oil brands worldwide in September 2026?
3 changes
In September 2026, Verb overtook OGX to rank 5th among hair oil brands worldwide, with 5.5% of the searches.
In September 2026, Mielle gained share of searches among hair oil brands worldwide, from 5.1% to 5.9%.
In September 2026, OGX lost share of searches among hair oil brands worldwide, from 4.6% to 3.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mielle’s and OGX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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