How popular isAussie in search?
In September 2026, there were an estimated 3.6K branded searches for Aussie worldwide which is up 24.1% over the last 12 months. Aussie holds 0.11% estimated Share of Search among shampoo and conditioner brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which shampoo and conditioner brands compete with Aussie?
Share of Search by month for Dove, Aesop, Hims, Aveeno, Aussie. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Aesop | Hims | Aveeno | CHI | Keeps | Aussie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 28.8% | 15.8% | 9.5% | 0.94% | 0.06% | 0.08% |
| Nov 2025 | 36.3% | 38.8% | 14.2% | 9.3% | 1.2% | 0.05% | 0.07% |
| Dec 2025 | 33.8% | 37.9% | 17% | 9.7% | 1.4% | 0.07% | 0.07% |
| Jan 2026 | 39.5% | 29.1% | 19.6% | 10.8% | 0.88% | 0.07% | 0.08% |
| Feb 2026 | 41.7% | 26.1% | 21.3% | 9.9% | 0.84% | 0.06% | 0.09% |
| Mar 2026 | 43% | 27.6% | 18.6% | 9.9% | 0.78% | 0.07% | 0.1% |
| Apr 2026 | 41.4% | 25.5% | 20.9% | 11.2% | 0.84% | 0.08% | 0.09% |
| May 2026 | 45.7% | 24.1% | 19.7% | 9.5% | 0.78% | 0.09% | 0.09% |
| Jun 2026 | 43.5% | 25.1% | 20.5% | 9.9% | 0.76% | 0.14% | 0.11% |
| Jul 2026 | 43.3% | 25% | 20.5% | 10.2% | 0.75% | 0.17% | 0.11% |
| Aug 2026 | 49.1% | 24% | 16% | 9.8% | 0.78% | 0.24% | 0.1% |
| Sep 2026 | 48.6% | 24.1% | 16.1% | 9.8% | 0.91% | 0.25% | 0.11% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 1.7M | -1.5% | -0.4 points | |
| 2, held 2nd | 24.1% | 823K | 0% | +0.1 points | |
| 3, held 3rd | 16.1% | 550K | 0% | +0.1 points | |
| 4, held 4th | 9.8% | 336K | 0% | +0.1 points | |
| 5, held 5th | 0.91% | 31K | +16.5% | +0.1 points | |
| 6, held 6th | 0.25% | 8.4K | +1.1% | 0 points | |
| 7, held 7th | 0.11% | 3.6K | 0% | 0 points |
1.
Dove48.6%
Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.4 points.
2.
Aesop
24.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Hims16.1%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Aveeno
9.8%
Held 4th. 336K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
CHI0.91%
Held 5th. 31K estimated branded searches, +16.5% vs prior month. Share +0.1 points.
6.
Keeps
0.25%
Held 6th. 8.4K estimated branded searches, +1.1% vs prior month. Share 0 points.
7.
Aussie0.11%
Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Aussie and its closest rivals
Every comparison with Aussie
18 comparisons
- Aesop vs Aussie
- Aussie vs Aveeno
- Aussie vs Batiste
- Aussie vs Bumble and bumble
- Aussie vs CHI
- Aussie vs Dove
- Aussie vs ecostore
- Aussie vs Ethique
- Aussie vs Garnier
- Aussie vs Herbal Essences
- Aussie vs Hims
- Aussie vs Keeps
- Aussie vs Kitsch
- Aussie vs Klorane
- Aussie vs Lush
- Aussie vs Not Your Mother's
- Aussie vs OGX
- Aussie vs Pantene
How has branded search demand for Aussie changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Aussie worldwide rose from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Aussie fell from 6th to 7th among shampoo and conditioner brands worldwide.
How did search popularity change for shampoo and conditioner brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Keeps worldwide rose 303.9% over 12 measured months, from 2.1K to 8.4K in September 2026.
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Where does Aussie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Shampoo and conditioner brands | 7th of 7 | 0.11% | Shown above |
| Shampoo bar brands | 6th of 6 | 0.14% | Show ranking |
| Conditioner brands | 5th of 5 | 0.23% | Show ranking |
| Dry shampoo | 5th of 5 | 1.8% | Show ranking |
How is Aussie measured?
Brandwave collects information about searches that people make online using Aussie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- aussie hair
Do you work for Aussie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Aussie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.