How popular isLush in search?
In September 2026, there were an estimated 1.5M branded searches for Lush worldwide which is down 18% over the last 12 months. Lush holds 72.5% estimated Share of Search among shampoo bar brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which shampoo bar brands compete with Lush?
Share of Search by month for Lush, Garnier, Kitsch. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Garnier | Kitsch | Ethique | ecostore | Aussie |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 22.1% | 1.7% | 2% | 0.73% | 0.12% |
| Nov 2025 | 83.1% | 13.6% | 1% | 1.5% | 0.67% | 0.09% |
| Dec 2025 | 86.1% | 11.6% | 0.78% | 1% | 0.47% | 0.07% |
| Jan 2026 | 76.1% | 18.7% | 2.3% | 2.1% | 0.75% | 0.12% |
| Feb 2026 | 68.4% | 25.2% | 2.9% | 2.3% | 1% | 0.16% |
| Mar 2026 | 68.9% | 25.3% | 2.4% | 2.3% | 1% | 0.17% |
| Apr 2026 | 64.4% | 29% | 3.4% | 2.1% | 0.95% | 0.15% |
| May 2026 | 64.4% | 29.1% | 3.3% | 2.1% | 0.96% | 0.15% |
| Jun 2026 | 65% | 29.3% | 2.8% | 1.8% | 0.96% | 0.19% |
| Jul 2026 | 65.3% | 29.4% | 2.7% | 1.4% | 0.97% | 0.19% |
| Aug 2026 | 65% | 29.3% | 3.2% | 1.4% | 0.96% | 0.19% |
| Sep 2026 | 72.5% | 21.7% | 2.8% | 2% | 0.87% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.5% | 1.5M | +23% | +7.5 points | |
| 2, held 2nd | 21.7% | 450K | -18.2% | -7.5 points | |
| 3, held 3rd | 2.8% | 57.6K | -3% | -0.4 points | |
| 4, held 4th | 2% | 40.5K | +49.4% | +0.5 points | |
| 5, held 5th | 0.87% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 0.17% | 3.6K | 0% | 0 points |
1.
Lush72.5%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +7.5 points.
2.
Garnier21.7%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -7.5 points.
3.
Kitsch2.8%
Held 3rd. 57.6K estimated branded searches, -3% vs prior month. Share -0.4 points.
4.
Ethique2%
Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.5 points.
5.
ecostore0.87%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Aussie0.17%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Lush and its closest rivals
How has branded search demand for Lush changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lush worldwide fell from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among shampoo bar brands worldwide decreased from 73.4% to 72.5%.
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among shampoo bar brands worldwide peaked at 86.1% in December 2025 and was lowest at 64.4% in April 2026.
How did search popularity change for shampoo bar brands worldwide in September 2026?
5 changes
In September 2026, Lush gained estimated Share of Search among shampoo bar brands worldwide, from 65% to 72.5%.
In September 2026, Ethique gained estimated Share of Search among shampoo bar brands worldwide, from 1.4% to 2%.
In September 2026, Garnier lost estimated Share of Search among shampoo bar brands worldwide, from 29.3% to 21.7%.
Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026.
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Where does Lush compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bath bombs | 2nd of 6 | 19.2% | Show ranking |
| Bath, body and cosmetics stores | 1st of 4 | 36.6% | Show ranking |
| Shampoo bar brands | 1st of 6 | 72.5% | Shown above |
| Conditioner bar brands | 1st of 4 | 73.2% | Show ranking |
How is Lush measured?
Brandwave collects information about searches that people make online using Lush’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lush
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Is Lush your brand?
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