Kitsch vs LilySilk:Which is more popular?
In September 2026, Kitsch had more branded searches than LilySilk among silk pillowcase brands worldwide. Kitsch had about 5,400 branded searches, while LilySilk had 880. Kitsch made up 8.3% of all silk pillowcase brand searches we track, and LilySilk accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about silk pillowcase brands, LilySilk appeared in one of the five answers and Kitsch in none.
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Top silk pillowcase brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LilySilk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kitsch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fishers Finery1st
Quince2nd
Slip3rd
Blissy4th
Brooklinen5th
LilySilk6th
Mulberry Park Silks7th
Kitsch–
ZimaSilk–- Alaska Bear–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blissy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fishers Finery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Slip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quince4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mulberry Park Silks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LilySilk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brooklinen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kitsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ZimaSilk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alaska Bear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about silk pillowcase brands
5 answers
Asked ChatGPT
“Which silk pillowcase brand should I buy?”
Asked ChatGPT
“What are the best silk pillowcase brands?”
Asked ChatGPT
“What's the best silk pillowcase brand for hair and skin?”
Searched Google, AI Overview
“silk pillowcase”
Searched Google, AI Overview
“best silk pillowcase”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Kitsch or LilySilk more popular in search?
This chart shows how often people search Google for Kitsch and LilySilk by name. Each line represents a brand's share of searches for all ten silk pillowcase brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kitsch, LilySilk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blissy | Slip | Kitsch | Fishers Finery | Quince | Mulberry Park Silks | LilySilk | ZimaSilk | Brooklinen | Alaska Bear |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.6% | 8.5% | 3.7% | 3.1% | 2.1% | 1.3% | 1.3% | 1.3% | 0.76% | 0.34% |
| Nov 2025 | 75% | 9.2% | 5% | 3.3% | 3.3% | 0.99% | 0.99% | 0.81% | 1.2% | 0.2% |
| Dec 2025 | 71.7% | 9.6% | 6.4% | 4.3% | 2.3% | 1.3% | 1.9% | 0.85% | 1.3% | 0.26% |
| Jan 2026 | 66.7% | 13.4% | 4.9% | 4% | 4.9% | 1.8% | 1.4% | 1.4% | 1.1% | 0.35% |
| Feb 2026 | 58.3% | 23.3% | 5.7% | 3.1% | 3.1% | 1.3% | 1.1% | 1.3% | 2.5% | 0.34% |
| Mar 2026 | 67.8% | 13.1% | 5.8% | 3.8% | 3.2% | 2.1% | 1.2% | 1.7% | 0.78% | 0.42% |
| Apr 2026 | 64.6% | 15.3% | 6.8% | 3.7% | 3.7% | 2% | 1.4% | 1.5% | 0.74% | 0.32% |
| May 2026 | 58.9% | 13.9% | 13.9% | 3.4% | 4.1% | 1.8% | 1.4% | 1.4% | 0.83% | 0.37% |
| Jun 2026 | 55.3% | 12.1% | 18.1% | 3.6% | 5.4% | 1.5% | 1.3% | 1.5% | 0.88% | 0.39% |
| Jul 2026 | 49.7% | 11.7% | 21.5% | 2.8% | 9.6% | 1.2% | 1% | 1.2% | 0.85% | 0.31% |
| Aug 2026 | 58.5% | 8.5% | 15.7% | 3.8% | 8.5% | 1.7% | 1.1% | 1.3% | 0.62% | 0.27% |
| Sep 2026 | 69.2% | 10.1% | 8.3% | 3.7% | 3.7% | 1.5% | 1.3% | 1.3% | 0.6% | 0.26% |
How has the Kitsch and LilySilk comparison changed over the last 12 months?
3 findings
- Kitsch was ahead of LilySilk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kitsch’s share of searches among silk pillowcase brands worldwide moved from 3.7% to 8.3%, and its estimated monthly branded searches moved from 2.9K to 5.4K.
- Across the 12 months ending September 2026, LilySilk’s share of searches among silk pillowcase brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for silk pillowcase brands worldwide in September 2026?
3 changes
In September 2026, Slip overtook Kitsch and Quince to rank 2nd among silk pillowcase brands worldwide, with 10.1% of the searches.
In September 2026, Kitsch lost share of searches among silk pillowcase brands worldwide, from 15.7% to 8.3%.
In September 2026, LilySilk rose from 8th to 7th among silk pillowcase brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kitsch’s and LilySilk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among silk pillowcase brands
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