Emi Jay vs Kitsch:Which is more popular?
In September 2026, Emi Jay had more branded searches than Kitsch among hair accessories brands worldwide. Emi Jay had about 90,500 branded searches, while Kitsch had 16,500. Emi Jay made up 10.1% of all hair accessories brand searches we track, and Kitsch accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about hair accessories brands, Emi Jay appeared in four of the five answers and Kitsch in three. Emi Jay was mentioned before Kitsch in two out of three answers.
Who do people search for more?
Emi Jay, about 5 searches for every 1 for Kitsch
Who does AI mention more?
Emi Jay, mentioned in 4 of 5 answers, Kitsch in 3
Who does AI recommend more?
Emi Jay, named ahead of Kitsch in 2 of 3 answers
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Top hair accessories brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Emi Jay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kitsch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Emi Jay was listed before Kitsch in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Emi Jay1st
Kitsch2nd
France Luxe3rd
Slip4th
Scunci5th
Claire's–
Conair–
Invisibobble–
Goody–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Emi Jay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kitsch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- France Luxe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Slip2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Scunci2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Claire's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Conair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Invisibobble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Goody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair accessories brands
5 answers
Asked ChatGPT
“Which hair accessories brand should I buy?”
Asked ChatGPT
“What are the best hair accessories brands?”
Asked ChatGPT
“What's the best hair accessories brand for everyday styling?”
Searched Google, AI Overview
“hair accessories”
Searched Google, AI Overview
“hair accessories for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Emi Jay or Kitsch more popular in search?
This chart shows how often people search Google for Emi Jay and Kitsch by name. Each line represents a brand's share of searches for all nine hair accessories brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Emi Jay, Kitsch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Claire's | Emi Jay | Conair | Invisibobble | Kitsch | Slip | Scunci | France Luxe | Goody |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 5.1% | 5.1% | 2.3% | 0.83% | 0.58% | 0.46% | 0.2% | 0.24% |
| Nov 2025 | 79.4% | 10.7% | 4.8% | 2.1% | 1.1% | 1% | 0.43% | 0.28% | 0.16% |
| Dec 2025 | 81% | 7.3% | 6% | 2.2% | 1.3% | 1.3% | 0.44% | 0.29% | 0.19% |
| Jan 2026 | 79.9% | 7.2% | 5.9% | 3.2% | 1.3% | 0.93% | 0.52% | 0.29% | 0.75% |
| Feb 2026 | 80.3% | 7.2% | 5.9% | 3.2% | 1.2% | 1% | 0.52% | 0.35% | 0.36% |
| Mar 2026 | 82.3% | 6.1% | 4.9% | 2.7% | 1.2% | 0.88% | 0.54% | 0.36% | 0.97% |
| Apr 2026 | 83.1% | 6.1% | 5% | 2.7% | 1.3% | 0.74% | 0.45% | 0.36% | 0.26% |
| May 2026 | 78.9% | 7% | 7% | 3.2% | 1.5% | 0.86% | 0.63% | 0.42% | 0.47% |
| Jun 2026 | 79.3% | 7.1% | 7.1% | 3.2% | 1.3% | 0.77% | 0.52% | 0.34% | 0.44% |
| Jul 2026 | 78.8% | 8.6% | 5.8% | 3.2% | 1.4% | 0.93% | 0.51% | 0.42% | 0.38% |
| Aug 2026 | 79.2% | 7.1% | 5.8% | 3.9% | 1.9% | 0.75% | 0.63% | 0.52% | 0.31% |
| Sep 2026 | 75.5% | 10.1% | 6.7% | 3.7% | 1.8% | 0.81% | 0.6% | 0.4% | 0.29% |
How has the Emi Jay and Kitsch comparison changed over the last 12 months?
3 findings
- Emi Jay was ahead of Kitsch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emi Jay’s share of searches among hair accessories brands worldwide moved from 5.1% to 10.1%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Kitsch’s share of searches among hair accessories brands worldwide moved from 0.83% to 1.8%, and its estimated monthly branded searches moved from 12K to 16.5K.
How did search popularity change for hair accessories brands worldwide in September 2026?
2 changes
In September 2026, Emi Jay gained share of searches among hair accessories brands worldwide, from 7.1% to 10.1%.
Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 12K to 16.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Emi Jay’s and Kitsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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