Brandwave

How popular isKitsch in search?

In August 2026, there were an estimated 368K branded searches for Kitsch worldwide which held steady over the last 11 months. Kitsch holds 24.5% estimated Share of Search among hair accessories brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Claire's54.9%
  2. Kitsch24.5%
  3. Goody13.4%
  4. Conair4%
  5. Invisibobble2.7%
  6. Scunci0.44%
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Which hair accessories brands compete with Kitsch?

Kitsch against hair accessories brands worldwide, by month

Share of Search by month for Claire's, Kitsch, Goody, Conair, Invisibobble. The figures are in the table below the chart.

View monthly share of search table
MonthClaire'sKitschGoodyConairInvisibobbleScunci
Oct 202564.1%19.3%10.6%3.9%1.7%0.35%
Nov 202559.5%26.8%8.1%3.6%1.6%0.32%
Dec 202558.1%26.2%9.6%4.3%1.6%0.31%
Jan 202656.4%25.4%11.3%4.2%2.3%0.37%
Feb 202656.6%25.3%11.3%4.2%2.3%0.37%
Mar 202659.9%22%12%3.6%2%0.4%
Apr 202660%22.1%12.1%3.6%2%0.32%
May 202656%25%11.2%5%2.3%0.45%
Jun 202656%25.1%11.2%5%2.3%0.37%
Jul 202656.6%25.3%11.3%4.2%2.3%0.37%
Aug 202654.9%24.5%13.4%4%2.7%0.44%
Sep 2026——————

  1. 1.Claire's

    54.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Kitsch

    24.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Goody

    13.4%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.1 points.

  4. 4.Conair

    4%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Invisibobble

    2.7%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  6. 6.Scunci

    0.44%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Kitsch and its closest rivals

How has branded search demand for Kitsch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kitsch worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair accessories brands worldwide increased from 19.3% to 24.5%.
  • Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair accessories brands worldwide peaked at 26.8% in November 2025 and was lowest at 19.3% in October 2025.

How did search popularity change for hair accessories brands worldwide in August 2026?

  1. In August 2026, Goody gained estimated Share of Search among hair accessories brands worldwide, from 11.3% to 13.4%.

  2. In August 2026, Claire's lost estimated Share of Search among hair accessories brands worldwide, from 56.6% to 54.9%.

  3. In August 2026, Kitsch lost estimated Share of Search among hair accessories brands worldwide, from 25.3% to 24.5%.

  4. Estimated monthly branded searches for Invisibobble worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Conair worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

Where does Kitsch compete?

Kitsch is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair accessories brands2nd of 624.5%Shown above
Hair clips brands1st of 636.6%Show ranking
Shower cap brands1st of 685.5%Show ranking

How is Kitsch measured?

Brandwave collects information about searches that people make online using Kitsch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kitsch

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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