Brandwave

How popular isEmi Jay?

In September 2026, people searched for Emi Jay by name about 90,500 times worldwide, a 22.3% increase from the previous year. These searches made up 10.1% of all global hair accessories brand searches, placing Emi Jay second out of nine brands. When we asked both ChatGPT and Google AI Overviews about hair accessories brands, Emi Jay appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Emi Jay is the second most searched of 9 competitors and the most recommended in AI answers.

  1. Claire'sShare of searches 75.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Emi JayShare of searches 10.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ConairShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. InvisibobbleShare of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KitschShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top hair accessories brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Emi Jay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Emi Jay is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emi Jay1st
  2. Kitsch2nd
  3. France Luxe3rd
  4. Slip4th
  5. Scunci5th
  6. Claire's–
  7. Conair–
  8. Invisibobble–
  9. Goody–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Emi Jay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitsch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • France Luxe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slip2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scunci2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Claire's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Conair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Invisibobble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair accessories brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hair accessories brands compete with Emi Jay?

Emi Jay against hair accessories brands worldwide, by month

Share of searches by month for Claire's, Emi Jay, Conair, Invisibobble. The figures are in the table below the chart.

View monthly share of searches table
MonthClaire'sEmi JayConairInvisibobbleKitschSlipScunciFrance LuxeGoody
Oct 202585.1%5.1%5.1%2.3%0.83%0.58%0.46%0.2%0.24%
Nov 202579.4%10.7%4.8%2.1%1.1%1%0.43%0.28%0.16%
Dec 202581%7.3%6%2.2%1.3%1.3%0.44%0.29%0.19%
Jan 202679.9%7.2%5.9%3.2%1.3%0.93%0.52%0.29%0.75%
Feb 202680.3%7.2%5.9%3.2%1.2%1%0.52%0.35%0.36%
Mar 202682.3%6.1%4.9%2.7%1.2%0.88%0.54%0.36%0.97%
Apr 202683.1%6.1%5%2.7%1.3%0.74%0.45%0.36%0.26%
May 202678.9%7%7%3.2%1.5%0.86%0.63%0.42%0.47%
Jun 202679.3%7.1%7.1%3.2%1.3%0.77%0.52%0.34%0.44%
Jul 202678.8%8.6%5.8%3.2%1.4%0.93%0.51%0.42%0.38%
Aug 202679.2%7.1%5.8%3.9%1.9%0.75%0.63%0.52%0.31%
Sep 202675.5%10.1%6.7%3.7%1.8%0.81%0.6%0.4%0.29%

  1. 1.Claire's

    75.5%

    Held 1st. 677K estimated branded searches, -18.1% vs prior month. Share -3.6 points.

  2. 2.Emi Jay

    10.1%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3 points.

  3. 3.Conair

    6.7%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Invisibobble

    3.7%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  5. 5.Kitsch

    1.8%

    Held 5th. 16.5K estimated branded searches, -16.7% vs prior month. Share -0.1 points.

  6. 6.Slip

    0.81%

    Held 6th. 7.3K estimated branded searches, -6.4% vs prior month. Share +0.1 points.

  7. 7.Scunci

    0.6%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.France Luxe

    0.4%

    Held 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  9. 9.Goody

    0.29%

    Held 9th. 2.6K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Emi Jay and its closest rivals

Every comparison with Emi Jay

13 comparisons

How has branded search demand for Emi Jay changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Emi Jay worldwide rose from 74K to 90.5K.
  • Across the 12 months ending September 2026, Emi Jay’s share of searches among hair accessories brands worldwide increased from 5.1% to 10.1%.
  • Across the 12 months ending September 2026, Emi Jay’s share of searches among hair accessories brands worldwide peaked at 10.7% in November 2025 and was lowest at 5.1% in October 2025.
  • Across the 12 months ending September 2026, Emi Jay rose from 3rd to 2nd among hair accessories brands worldwide.

How did search popularity change for hair accessories brands worldwide in September 2026?

6 changes

  1. In September 2026, Emi Jay gained share of searches among hair accessories brands worldwide, from 7.1% to 10.1%.

  2. In September 2026, Conair gained share of searches among hair accessories brands worldwide, from 5.8% to 6.7%.

  3. In September 2026, Claire's lost share of searches among hair accessories brands worldwide, from 79.2% to 75.5%.

  4. Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 12K to 16.5K in September 2026.

  5. Estimated monthly branded searches for France Luxe worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Goody worldwide fell 23.5% over 12 measured months, from 3.4K to 2.6K in September 2026.

How are Emi Jay’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Emi Jay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • emi jay

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How the Brand Demand Index is measured

Where does Emi Jay compete?

Emi Jay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair accessories brands2nd of 910.1%Shown above
Hair clips brands2nd of 1015.4%Show ranking
Creator with pink hair and a pink jacket

Is Emi Jay your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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