Brandwave

Emi Jay vs GIMME Beauty:Which is more popular?

In September 2026, Emi Jay had more branded searches than GIMME Beauty among hair clips brands worldwide. Emi Jay had about 90,500 branded searches, while GIMME Beauty had 2,400. Emi Jay made up 15.4% of all hair clips brand searches we track, and GIMME Beauty accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about hair clips brands, Emi Jay appeared in three of the four answers and GIMME Beauty in two. Emi Jay was mentioned before GIMME Beauty in two out of three answers that named either.

Among hair clips brands worldwide in September 2026

Who do people search for more?

Emi Jay, about 38 searches for every 1 for GIMME Beauty

Emi Jay 90.5K searchesGIMME Beauty 2.4K searches

Who does AI mention more?

Emi Jay, mentioned in 3 of 4 answers, GIMME Beauty in 2

Emi Jay in 3 of 4GIMME Beauty in 2 of 4

Who does AI recommend more?

Emi Jay, named ahead of GIMME Beauty in 2 of 3 answers

Emi Jay first in 2GIMME Beauty first in 1

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Top hair clips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Emi Jay was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. GIMME Beauty was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Emi Jay was listed before GIMME Beauty in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emi Jay1st
  2. Kitsch2nd
  3. TELETIES3rd
  4. Machete4th
  5. GIMME Beauty5th
  6. Scunci6th
  7. Tangle Teezer–
  8. Conair–
  9. Fancii–
  10. Goody–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Emi Jay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TELETIES3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kitsch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Machete3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Scunci2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GIMME Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tangle Teezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Conair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fancii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goody0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hair clips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Emi Jay or GIMME Beauty more popular in search?

This chart shows how often people search Google for Emi Jay and GIMME Beauty by name. Each line represents a brand's share of searches for all ten hair clips brands we track, month by month, from English-language searches worldwide.

Emi Jay and GIMME Beauty among hair clips brands worldwide, by month

Share of searches by month for Emi Jay, GIMME Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerEmi JayConairTELETIESKitschMacheteScunciFanciiGIMME BeautyGoody
Oct 202563.7%12.8%12.8%5.7%2.1%0.34%1.1%0.42%0.5%0.42%
Nov 202558.7%21.5%9.7%5.3%2.2%0.49%0.86%0.57%0.47%0.21%
Dec 202556.9%17%14%5.1%3.1%1.1%1%1%0.56%0.29%
Jan 202655.1%16.6%13.5%7.4%3%0.77%1.2%0.53%0.44%1.5%
Feb 202655.8%16.8%13.7%7.5%2.7%0.54%1.2%0.54%0.66%0.54%
Mar 202659.2%14.5%11.9%6.5%2.9%0.59%1.3%0.47%0.71%1.9%
Apr 202659.4%14.6%11.9%6.5%3%1.9%1.1%0.38%0.71%0.38%
May 202658%14.3%14.3%6.4%2.9%1.2%1.3%0.46%0.56%0.69%
Jun 202658.6%14.4%14.4%6.4%2.6%0.82%1.1%0.37%0.56%0.7%
Jul 202658.1%17.5%11.7%6.4%2.8%1.3%1%0.37%0.46%0.46%
Aug 202663.4%12.7%10.4%7%3.4%0.84%1.1%0.33%0.41%0.33%
Sep 202662.8%15.4%10.3%5.6%2.8%0.97%0.92%0.41%0.41%0.27%

How has the Emi Jay and GIMME Beauty comparison changed over the last 12 months?

3 findings
  • Emi Jay was ahead of GIMME Beauty in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Emi Jay’s share of searches among hair clips brands worldwide moved from 12.8% to 15.4%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, GIMME Beauty’s share of searches among hair clips brands worldwide moved from 0.5% to 0.41%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for hair clips brands worldwide in September 2026?

2 changes

  1. In September 2026, Emi Jay gained share of searches among hair clips brands worldwide, from 12.7% to 15.4%.

  2. In September 2026, GIMME Beauty fell from 8th to 9th among hair clips brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Emi Jay’s and GIMME Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Emi Jay

1 branded search term

  • emi jay

GIMME Beauty

1 branded search term

  • gimme beauty

How the Brand Demand Index is measured

Other head-to-heads among hair clips brands

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