Brandwave

Kitsch vs Tangle Teezer:Which is more popular?

In September 2026, Tangle Teezer had more branded searches than Kitsch among hair clips brands worldwide. Tangle Teezer had about 368,000 branded searches, while Kitsch had 16,500. Tangle Teezer made up 62.8% of all hair clips brand searches we track, and Kitsch accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about hair clips brands, Kitsch appeared in three of the four answers and Tangle Teezer in none.

Among hair clips brands worldwide in September 2026

Who do people search for more?

Tangle Teezer, about 22 searches for every 1 for Kitsch

Tangle Teezer 368K searchesKitsch 16.5K searches

Who does AI mention more?

Kitsch, mentioned in 3 of 4 answers, Tangle Teezer in 0

Kitsch in 3 of 4Tangle Teezer in 0 of 4

Who does AI recommend more?

Kitsch, the only one of the two named

Kitsch first in 3Tangle Teezer never named

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Top hair clips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kitsch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tangle Teezer did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emi Jay1st
  2. Kitsch2nd
  3. TELETIES3rd
  4. Machete4th
  5. GIMME Beauty5th
  6. Scunci6th
  7. Tangle Teezer–
  8. Conair–
  9. Fancii–
  10. Goody–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Emi Jay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TELETIES3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kitsch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Machete3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Scunci2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GIMME Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tangle Teezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Conair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fancii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goody0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hair clips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kitsch or Tangle Teezer more popular in search?

This chart shows how often people search Google for Kitsch and Tangle Teezer by name. Each line represents a brand's share of searches for all ten hair clips brands we track, month by month, from English-language searches worldwide.

Kitsch and Tangle Teezer among hair clips brands worldwide, by month

Share of searches by month for Tangle Teezer, Kitsch. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerEmi JayConairTELETIESKitschMacheteScunciFanciiGIMME BeautyGoody
Oct 202563.7%12.8%12.8%5.7%2.1%0.34%1.1%0.42%0.5%0.42%
Nov 202558.7%21.5%9.7%5.3%2.2%0.49%0.86%0.57%0.47%0.21%
Dec 202556.9%17%14%5.1%3.1%1.1%1%1%0.56%0.29%
Jan 202655.1%16.6%13.5%7.4%3%0.77%1.2%0.53%0.44%1.5%
Feb 202655.8%16.8%13.7%7.5%2.7%0.54%1.2%0.54%0.66%0.54%
Mar 202659.2%14.5%11.9%6.5%2.9%0.59%1.3%0.47%0.71%1.9%
Apr 202659.4%14.6%11.9%6.5%3%1.9%1.1%0.38%0.71%0.38%
May 202658%14.3%14.3%6.4%2.9%1.2%1.3%0.46%0.56%0.69%
Jun 202658.6%14.4%14.4%6.4%2.6%0.82%1.1%0.37%0.56%0.7%
Jul 202658.1%17.5%11.7%6.4%2.8%1.3%1%0.37%0.46%0.46%
Aug 202663.4%12.7%10.4%7%3.4%0.84%1.1%0.33%0.41%0.33%
Sep 202662.8%15.4%10.3%5.6%2.8%0.97%0.92%0.41%0.41%0.27%

How has the Kitsch and Tangle Teezer comparison changed over the last 12 months?

3 findings
  • Tangle Teezer was ahead of Kitsch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kitsch’s share of searches among hair clips brands worldwide moved from 2.1% to 2.8%, and its estimated monthly branded searches moved from 12K to 16.5K.
  • Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hair clips brands worldwide moved from 63.7% to 62.8%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for hair clips brands worldwide in September 2026?

2 changes

  1. In September 2026, Tangle Teezer lost share of searches among hair clips brands worldwide, from 63.4% to 62.8%.

  2. In September 2026, Kitsch lost share of searches among hair clips brands worldwide, from 3.4% to 2.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kitsch’s and Tangle Teezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kitsch

2 branded search terms

  • kitsch hair
  • kitsch hair clip

Tangle Teezer

1 branded search term

  • tangle teezer

How the Brand Demand Index is measured

Other head-to-heads among hair clips brands

Creator with pink hair and a pink jacket

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