Emi Jay vs Kitsch:Which is more popular?
In September 2026, Emi Jay had more branded searches than Kitsch among hair clips brands worldwide. Emi Jay had about 90,500 branded searches, while Kitsch had 16,500. Emi Jay made up 15.4% of all hair clips brand searches we track, and Kitsch accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about hair clips brands, Emi Jay and Kitsch each appeared in three of the four answers. Emi Jay was mentioned before Kitsch in three out of four answers.
Who do people search for more?
Emi Jay, about 5 searches for every 1 for Kitsch
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Emi Jay, named ahead of Kitsch in 3 of 4 answers
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Top hair clips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Emi Jay was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Kitsch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Emi Jay was listed before Kitsch in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Emi Jay1st
Kitsch2nd
TELETIES3rd- Machete4th
GIMME Beauty5th
Scunci6th
Tangle Teezer–
Conair–
Fancii–
Goody–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Emi Jay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TELETIES3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kitsch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Machete3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Scunci2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- GIMME Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tangle Teezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Conair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fancii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Goody0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hair clips brands
4 answers
Asked ChatGPT
“Which hair clips brand should I buy?”
Asked ChatGPT
“What are the best hair clips brands?”
Asked ChatGPT
“What's the best hair clips brand for everyday hairstyles?”
Searched Google, AI Overview
“best hair clips”
Searched Google, AI Overview
“hair clips for thick hair”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Emi Jay or Kitsch more popular in search?
This chart shows how often people search Google for Emi Jay and Kitsch by name. Each line represents a brand's share of searches for all ten hair clips brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Emi Jay, Kitsch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tangle Teezer | Emi Jay | Conair | TELETIES | Kitsch | Machete | Scunci | Fancii | GIMME Beauty | Goody |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.7% | 12.8% | 12.8% | 5.7% | 2.1% | 0.34% | 1.1% | 0.42% | 0.5% | 0.42% |
| Nov 2025 | 58.7% | 21.5% | 9.7% | 5.3% | 2.2% | 0.49% | 0.86% | 0.57% | 0.47% | 0.21% |
| Dec 2025 | 56.9% | 17% | 14% | 5.1% | 3.1% | 1.1% | 1% | 1% | 0.56% | 0.29% |
| Jan 2026 | 55.1% | 16.6% | 13.5% | 7.4% | 3% | 0.77% | 1.2% | 0.53% | 0.44% | 1.5% |
| Feb 2026 | 55.8% | 16.8% | 13.7% | 7.5% | 2.7% | 0.54% | 1.2% | 0.54% | 0.66% | 0.54% |
| Mar 2026 | 59.2% | 14.5% | 11.9% | 6.5% | 2.9% | 0.59% | 1.3% | 0.47% | 0.71% | 1.9% |
| Apr 2026 | 59.4% | 14.6% | 11.9% | 6.5% | 3% | 1.9% | 1.1% | 0.38% | 0.71% | 0.38% |
| May 2026 | 58% | 14.3% | 14.3% | 6.4% | 2.9% | 1.2% | 1.3% | 0.46% | 0.56% | 0.69% |
| Jun 2026 | 58.6% | 14.4% | 14.4% | 6.4% | 2.6% | 0.82% | 1.1% | 0.37% | 0.56% | 0.7% |
| Jul 2026 | 58.1% | 17.5% | 11.7% | 6.4% | 2.8% | 1.3% | 1% | 0.37% | 0.46% | 0.46% |
| Aug 2026 | 63.4% | 12.7% | 10.4% | 7% | 3.4% | 0.84% | 1.1% | 0.33% | 0.41% | 0.33% |
| Sep 2026 | 62.8% | 15.4% | 10.3% | 5.6% | 2.8% | 0.97% | 0.92% | 0.41% | 0.41% | 0.27% |
How has the Emi Jay and Kitsch comparison changed over the last 12 months?
3 findings
- Emi Jay was ahead of Kitsch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emi Jay’s share of searches among hair clips brands worldwide moved from 12.8% to 15.4%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Kitsch’s share of searches among hair clips brands worldwide moved from 2.1% to 2.8%, and its estimated monthly branded searches moved from 12K to 16.5K.
How did search popularity change for hair clips brands worldwide in September 2026?
2 changes
In September 2026, Emi Jay gained share of searches among hair clips brands worldwide, from 12.7% to 15.4%.
In September 2026, Kitsch lost share of searches among hair clips brands worldwide, from 3.4% to 2.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Emi Jay’s and Kitsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair clips brands
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