Brandwave

Emi Jay vs Tangle Teezer:Which is more popular?

In September 2026, Tangle Teezer had more branded searches than Emi Jay among hair clips brands worldwide. Tangle Teezer had about 368,000 branded searches, while Emi Jay had 90,500. Tangle Teezer made up 62.8% of all hair clips brand searches we track, and Emi Jay accounted for 15.4%. When we asked ChatGPT and Google AI Overviews about hair clips brands, Emi Jay appeared in three of the four answers and Tangle Teezer in none.

Among hair clips brands worldwide in September 2026

Who do people search for more?

Tangle Teezer, about 4 searches for every 1 for Emi Jay

Tangle Teezer 368K searchesEmi Jay 90.5K searches

Who does AI mention more?

Emi Jay, mentioned in 3 of 4 answers, Tangle Teezer in 0

Emi Jay in 3 of 4Tangle Teezer in 0 of 4

Who does AI recommend more?

Emi Jay, the only one of the two named

Emi Jay first in 3Tangle Teezer never named

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Top hair clips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Emi Jay was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tangle Teezer did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emi Jay1st
  2. Kitsch2nd
  3. TELETIES3rd
  4. Machete4th
  5. GIMME Beauty5th
  6. Scunci6th
  7. Tangle Teezer–
  8. Conair–
  9. Fancii–
  10. Goody–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Emi Jay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TELETIES3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kitsch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Machete3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Scunci2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GIMME Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tangle Teezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Conair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fancii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goody0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hair clips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Emi Jay or Tangle Teezer more popular in search?

This chart shows how often people search Google for Emi Jay and Tangle Teezer by name. Each line represents a brand's share of searches for all ten hair clips brands we track, month by month, from English-language searches worldwide.

Emi Jay and Tangle Teezer among hair clips brands worldwide, by month

Share of searches by month for Tangle Teezer, Emi Jay. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerEmi JayConairTELETIESKitschMacheteScunciFanciiGIMME BeautyGoody
Oct 202563.7%12.8%12.8%5.7%2.1%0.34%1.1%0.42%0.5%0.42%
Nov 202558.7%21.5%9.7%5.3%2.2%0.49%0.86%0.57%0.47%0.21%
Dec 202556.9%17%14%5.1%3.1%1.1%1%1%0.56%0.29%
Jan 202655.1%16.6%13.5%7.4%3%0.77%1.2%0.53%0.44%1.5%
Feb 202655.8%16.8%13.7%7.5%2.7%0.54%1.2%0.54%0.66%0.54%
Mar 202659.2%14.5%11.9%6.5%2.9%0.59%1.3%0.47%0.71%1.9%
Apr 202659.4%14.6%11.9%6.5%3%1.9%1.1%0.38%0.71%0.38%
May 202658%14.3%14.3%6.4%2.9%1.2%1.3%0.46%0.56%0.69%
Jun 202658.6%14.4%14.4%6.4%2.6%0.82%1.1%0.37%0.56%0.7%
Jul 202658.1%17.5%11.7%6.4%2.8%1.3%1%0.37%0.46%0.46%
Aug 202663.4%12.7%10.4%7%3.4%0.84%1.1%0.33%0.41%0.33%
Sep 202662.8%15.4%10.3%5.6%2.8%0.97%0.92%0.41%0.41%0.27%

How has the Emi Jay and Tangle Teezer comparison changed over the last 12 months?

3 findings
  • Tangle Teezer was ahead of Emi Jay in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Emi Jay’s share of searches among hair clips brands worldwide moved from 12.8% to 15.4%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hair clips brands worldwide moved from 63.7% to 62.8%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for hair clips brands worldwide in September 2026?

2 changes

  1. In September 2026, Emi Jay gained share of searches among hair clips brands worldwide, from 12.7% to 15.4%.

  2. In September 2026, Tangle Teezer lost share of searches among hair clips brands worldwide, from 63.4% to 62.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Emi Jay’s and Tangle Teezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Emi Jay

1 branded search term

  • emi jay

Tangle Teezer

1 branded search term

  • tangle teezer

How the Brand Demand Index is measured

Other head-to-heads among hair clips brands

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