Brandwave

How popular isMachete?

In September 2026, people searched for Machete by name about 5,700 times worldwide, an 186.4% increase from the previous year. These searches made up 0.97% of all global hair clips brand searches, placing Machete sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about hair clips brands, Machete appeared in three of the four answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Machete is the sixth most searched of 10 competitors and the fourth most recommended in AI answers.

  1. Tangle TeezerShare of searches 62.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Emi JayShare of searches 15.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. ConairShare of searches 10.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. TELETIESShare of searches 5.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. MacheteShare of searches 0.97%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top hair clips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Machete was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Machete is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emi Jay1st
  2. Kitsch2nd
  3. TELETIES3rd
  4. Machete4th
  5. GIMME Beauty5th
  6. Scunci6th
  7. Tangle Teezer–
  8. Conair–
  9. Fancii–
  10. Goody–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Emi Jay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TELETIES3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kitsch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Machete3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Scunci2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GIMME Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tangle Teezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Conair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fancii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goody0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hair clips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hair clips brands compete with Machete?

Machete against hair clips brands worldwide, by month

Share of searches by month for Tangle Teezer, Emi Jay, Conair, TELETIES, Kitsch, Machete. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerEmi JayConairTELETIESKitschMacheteScunciFanciiGIMME BeautyGoody
Oct 202563.7%12.8%12.8%5.7%2.1%0.34%1.1%0.42%0.5%0.42%
Nov 202558.7%21.5%9.7%5.3%2.2%0.49%0.86%0.57%0.47%0.21%
Dec 202556.9%17%14%5.1%3.1%1.1%1%1%0.56%0.29%
Jan 202655.1%16.6%13.5%7.4%3%0.77%1.2%0.53%0.44%1.5%
Feb 202655.8%16.8%13.7%7.5%2.7%0.54%1.2%0.54%0.66%0.54%
Mar 202659.2%14.5%11.9%6.5%2.9%0.59%1.3%0.47%0.71%1.9%
Apr 202659.4%14.6%11.9%6.5%3%1.9%1.1%0.38%0.71%0.38%
May 202658%14.3%14.3%6.4%2.9%1.2%1.3%0.46%0.56%0.69%
Jun 202658.6%14.4%14.4%6.4%2.6%0.82%1.1%0.37%0.56%0.7%
Jul 202658.1%17.5%11.7%6.4%2.8%1.3%1%0.37%0.46%0.46%
Aug 202663.4%12.7%10.4%7%3.4%0.84%1.1%0.33%0.41%0.33%
Sep 202662.8%15.4%10.3%5.6%2.8%0.97%0.92%0.41%0.41%0.27%

  1. 1.Tangle Teezer

    62.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Emi Jay

    15.4%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  3. 3.Conair

    10.3%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.TELETIES

    5.6%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.3 points.

  5. 5.Kitsch

    2.8%

    Held 5th. 16.5K estimated branded searches, -16.7% vs prior month. Share -0.6 points.

  6. 6.Machete

    0.97%

    Moved from 7th to 6th. 5.7K estimated branded searches, +16.3% vs prior month. Share +0.1 points.

  7. 7.Scunci

    0.92%

    Moved from 6th to 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Fancii

    0.41%

    Moved from 9th to 8th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  9. 9.GIMME Beauty

    0.41%

    Moved from 8th to 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Goody

    0.27%

    Held 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between Machete and its closest rivals

Every comparison with Machete

9 comparisons

How has branded search demand for Machete changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Machete worldwide rose from 2K to 5.7K.
  • Across the 12 months ending September 2026, Machete’s share of searches among hair clips brands worldwide increased from 0.34% to 0.97%.
  • Across the 12 months ending September 2026, Machete’s share of searches among hair clips brands worldwide peaked at 1.9% in April 2026 and was lowest at 0.34% in October 2025.
  • Across the 12 months ending September 2026, Machete rose from 10th to 6th among hair clips brands worldwide.

How did search popularity change for hair clips brands worldwide in September 2026?

6 changes

  1. In September 2026, Emi Jay gained share of searches among hair clips brands worldwide, from 12.7% to 15.4%.

  2. In September 2026, TELETIES lost share of searches among hair clips brands worldwide, from 7% to 5.6%.

  3. In September 2026, Tangle Teezer lost share of searches among hair clips brands worldwide, from 63.4% to 62.8%.

  4. In September 2026, Kitsch lost share of searches among hair clips brands worldwide, from 3.4% to 2.8%.

  5. Conair’s share of searches among hair clips brands worldwide has lost ground for 3 months in a row, from 14.4% to 10.3% in September 2026.

  6. In September 2026, Fancii rose from 9th to 8th among hair clips brands worldwide.

How are Machete’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Machete’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • machete claw clip
  • machete hair clip

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How the Brand Demand Index is measured

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