Brandwave

Goody vs Machete:Which is more popular?

In September 2026, Machete had more branded searches than Goody among hair clips brands worldwide. Machete had about 5,700 branded searches, while Goody had 1,600. Machete made up 0.97% of all hair clips brand searches we track, and Goody accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about hair clips brands, Machete appeared in three of the four answers and Goody in none.

Among hair clips brands worldwide in September 2026

Who do people search for more?

Machete, about 4 searches for every 1 for Goody

Machete 5.7K searchesGoody 1.6K searches

Who does AI mention more?

Machete, mentioned in 3 of 4 answers, Goody in 0

Machete in 3 of 4Goody in 0 of 4

Who does AI recommend more?

Machete, the only one of the two named

Machete first in 3Goody never named

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Top hair clips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Machete was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Goody did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emi Jay1st
  2. Kitsch2nd
  3. TELETIES3rd
  4. Machete4th
  5. GIMME Beauty5th
  6. Scunci6th
  7. Tangle Teezer–
  8. Conair–
  9. Fancii–
  10. Goody–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Emi Jay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TELETIES3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kitsch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Machete3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Scunci2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GIMME Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tangle Teezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Conair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fancii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goody0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hair clips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Goody or Machete more popular in search?

This chart shows how often people search Google for Goody and Machete by name. Each line represents a brand's share of searches for all ten hair clips brands we track, month by month, from English-language searches worldwide.

Goody and Machete among hair clips brands worldwide, by month

Share of searches by month for Machete, Goody. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerEmi JayConairTELETIESKitschMacheteScunciFanciiGIMME BeautyGoody
Oct 202563.7%12.8%12.8%5.7%2.1%0.34%1.1%0.42%0.5%0.42%
Nov 202558.7%21.5%9.7%5.3%2.2%0.49%0.86%0.57%0.47%0.21%
Dec 202556.9%17%14%5.1%3.1%1.1%1%1%0.56%0.29%
Jan 202655.1%16.6%13.5%7.4%3%0.77%1.2%0.53%0.44%1.5%
Feb 202655.8%16.8%13.7%7.5%2.7%0.54%1.2%0.54%0.66%0.54%
Mar 202659.2%14.5%11.9%6.5%2.9%0.59%1.3%0.47%0.71%1.9%
Apr 202659.4%14.6%11.9%6.5%3%1.9%1.1%0.38%0.71%0.38%
May 202658%14.3%14.3%6.4%2.9%1.2%1.3%0.46%0.56%0.69%
Jun 202658.6%14.4%14.4%6.4%2.6%0.82%1.1%0.37%0.56%0.7%
Jul 202658.1%17.5%11.7%6.4%2.8%1.3%1%0.37%0.46%0.46%
Aug 202663.4%12.7%10.4%7%3.4%0.84%1.1%0.33%0.41%0.33%
Sep 202662.8%15.4%10.3%5.6%2.8%0.97%0.92%0.41%0.41%0.27%

How has the Goody and Machete comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Machete took it in November 2025, Goody took it in January 2026, Machete took it in April 2026.
  • Across the 12 months ending September 2026, Goody’s share of searches among hair clips brands worldwide moved from 0.42% to 0.27%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
  • Across the 12 months ending September 2026, Machete’s share of searches among hair clips brands worldwide moved from 0.34% to 0.97%, and its estimated monthly branded searches moved from 2K to 5.7K.

How did search popularity change for hair clips brands worldwide in September 2026?

2 changes

  1. In September 2026, Machete rose from 7th to 6th among hair clips brands worldwide.

  2. Estimated monthly branded searches for Goody worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Goody’s and Machete’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goody

1 branded search term

  • goody hair clips

Machete

2 branded search terms

  • machete claw clip
  • machete hair clip

How the Brand Demand Index is measured

Other head-to-heads among hair clips brands

Creator with pink hair and a pink jacket

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