Brandwave

How popular isKitsch in search?

In August 2026, there were an estimated 368K branded searches for Kitsch worldwide which held steady over the last 11 months. Kitsch holds 36.6% estimated Share of Search among hair clips brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kitsch36.6%
  2. Tangle Teezer36.6%
  3. Goody20%
  4. Conair6%
  5. Scunci0.66%
  6. Fancii0.19%
Kitsch website (opens in a new tab)

Follow Kitsch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hair clips brands compete with Kitsch?

Kitsch against hair clips brands worldwide, by month

Share of Search by month for Kitsch, Tangle Teezer, Goody, Conair. The figures are in the table below the chart.

View monthly share of search table
MonthKitschTangle TeezerGoodyConairScunciFancii
Oct 202536.1%36.1%19.7%7.3%0.65%0.24%
Nov 202544%36%13.2%5.9%0.53%0.35%
Dec 202545%30.1%16.4%7.4%0.54%0.54%
Jan 202643.5%29.1%19.4%7.1%0.64%0.28%
Feb 202643.4%29%19.5%7.1%0.64%0.28%
Mar 202639.2%32%21.4%6.4%0.7%0.26%
Apr 202639.2%32.1%21.4%6.5%0.58%0.2%
May 202640.1%32.8%18%8.1%0.72%0.26%
Jun 202640.2%32.9%18%8.1%0.59%0.21%
Jul 202640.8%33.4%18.3%6.7%0.6%0.21%
Aug 202636.6%36.6%20%6%0.66%0.19%
Sep 2026——————

  1. 1.Kitsch

    36.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.Tangle Teezer

    36.6%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.2 points.

  3. 3.Goody

    20%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.7 points.

  4. 4.Conair

    6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Scunci

    0.66%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Fancii

    0.19%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kitsch and its closest rivals

How has branded search demand for Kitsch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kitsch worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair clips brands worldwide increased from 36.1% to 36.6%.
  • Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair clips brands worldwide peaked at 45% in December 2025 and was lowest at 36.1% in October 2025.

How did search popularity change for hair clips brands worldwide in August 2026?

  1. In August 2026, Tangle Teezer gained estimated Share of Search among hair clips brands worldwide, from 33.4% to 36.6%.

  2. In August 2026, Goody gained estimated Share of Search among hair clips brands worldwide, from 18.3% to 20%.

  3. In August 2026, Kitsch lost estimated Share of Search among hair clips brands worldwide, from 40.8% to 36.6%.

  4. In August 2026, Conair lost estimated Share of Search among hair clips brands worldwide, from 6.7% to 6%.

  5. Estimated monthly branded searches for Fancii worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

Where does Kitsch compete?

Kitsch is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair accessories brands2nd of 624.5%Show ranking
Hair clips brands1st of 636.6%Shown above
Shower cap brands1st of 685.5%Show ranking

How is Kitsch measured?

Brandwave collects information about searches that people make online using Kitsch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kitsch

Do you work for Kitsch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kitsch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free