Brandwave

How popular isKitsch in search?

In August 2026, there were an estimated 368K branded searches for Kitsch worldwide which held steady over the last 11 months. Kitsch holds 85.5% estimated Share of Search among shower cap brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kitsch85.5%
  2. Conair14.1%
  3. Amazer0.23%
  4. Betty Dain0.17%
  5. Shhhowercap0.03%
  6. Aqua Splash—
Kitsch website (opens in a new tab)

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Which shower cap brands compete with Kitsch?

Kitsch against shower cap brands worldwide, by month

Share of Search by month for Kitsch, Conair. The figures are in the table below the chart.

View monthly share of search table
MonthKitschConairAmazerBetty DainShhhowercapAqua Splash
Oct 202582.8%16.7%0.29%0.16%0.04%—
Nov 202587.8%11.8%0.21%0.11%0.04%—
Dec 202585.6%14.1%0.2%0.11%0.03%—
Jan 202685.5%14.1%0.25%0.17%0.03%—
Feb 202685.5%14%0.3%0.17%0.03%—
Mar 202685.4%14%0.3%0.2%0.03%—
Apr 202685.5%14%0.3%0.17%0.03%—
May 202682.9%16.7%0.2%0.16%0.02%—
Jun 202682.9%16.7%0.23%0.13%0.02%—
Jul 202685.5%14.1%0.23%0.14%0.03%—
Aug 202685.5%14.1%0.23%0.17%0.03%—
Sep 2026——————

  1. 1.Kitsch

    85.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Conair

    14.1%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Amazer

    0.23%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Betty Dain

    0.17%

    Held 4th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  5. 5.Shhhowercap

    0.03%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Aqua Splash

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Kitsch and its closest rivals

How has branded search demand for Kitsch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kitsch worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among shower cap brands worldwide increased from 82.8% to 85.5%.
  • Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among shower cap brands worldwide peaked at 87.8% in November 2025 and was lowest at 82.8% in October 2025.

How did search popularity change for shower cap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Amazer worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  2. Estimated monthly branded searches for Conair worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  3. Estimated monthly branded searches for Shhhowercap worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

Where does Kitsch compete?

Kitsch is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair accessories brands2nd of 624.5%Show ranking
Hair clips brands1st of 636.6%Show ranking
Shower cap brands1st of 685.5%Shown above

How is Kitsch measured?

Brandwave collects information about searches that people make online using Kitsch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kitsch

Do you work for Kitsch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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