How popular isKitsch in search?
In September 2026, there were an estimated 77.7K branded searches for Kitsch worldwide which is up 38% over the last 12 months. Kitsch holds 90.7% estimated Share of Search among snap clips brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which snap clips brands compete with Kitsch?
Share of Search by month for Kitsch, Scunci, Goody. The figures are in the table below the chart.
View monthly share of search table
| Month | Kitsch | Scunci | Goody |
|---|---|---|---|
| Oct 2025 | 84.9% | 10% | 5.1% |
| Nov 2025 | 86.1% | 10.1% | 3.8% |
| Dec 2025 | 86.3% | 9.5% | 4.2% |
| Jan 2026 | 82.8% | 7.1% | 10.1% |
| Feb 2026 | 88.5% | 6.8% | 4.7% |
| Mar 2026 | 79.4% | 7.4% | 13.2% |
| Apr 2026 | 90.9% | 5.7% | 3.4% |
| May 2026 | 87.6% | 7.1% | 5.3% |
| Jun 2026 | 87.9% | 6.5% | 5.6% |
| Jul 2026 | 87.9% | 7% | 5.2% |
| Aug 2026 | 89.4% | 7.1% | 3.5% |
| Sep 2026 | 90.7% | 6.3% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.7% | 77.7K | -6.2% | +1.2 points | |
| 2, held 2nd | 6.3% | 5.4K | -18.2% | -0.8 points | |
| 3, held 3rd | 3% | 2.6K | -18.8% | -0.4 points |
Compare search popularity between Kitsch and its closest rivals
Every comparison with Kitsch
16 comparisons
How has branded search demand for Kitsch changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kitsch worldwide rose from 56.3K to 77.7K.
- Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among snap clips brands worldwide increased from 84.9% to 90.7%.
- Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among snap clips brands worldwide peaked at 90.9% in April 2026 and was lowest at 79.4% in March 2026.
How did search popularity change for snap clips brands worldwide in September 2026?
3 changes
In September 2026, Kitsch gained estimated Share of Search among snap clips brands worldwide, from 89.4% to 90.7%.
In September 2026, Scunci lost estimated Share of Search among snap clips brands worldwide, from 7.1% to 6.3%.
Goody’s estimated Share of Search among snap clips brands worldwide has lost ground for 3 months in a row, from 5.6% to 3% in September 2026.
Where does Kitsch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Shampoo bar brands | 3rd of 6 | 3% | Show ranking |
| Conditioner bar brands | 3rd of 4 | 3% | Show ranking |
| Hair accessories brands | 2nd of 6 | 9.1% | Show ranking |
| Hair clips brands | 2nd of 6 | 15% | Show ranking |
| Shower cap brands | 1st of 6 | 46.5% | Show ranking |
| Snap clips brands | 1st of 3 | 90.7% | Shown above |
How is Kitsch measured?
Brandwave collects information about searches that people make online using Kitsch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- kitsch hair
- kitsch hair clip
- kitsch shampoo
- kitsch shampoo bar
- kitsch shower cap
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Is Kitsch your brand?
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