Brandwave

Hair accessories brands:Which brands are most popular in search?

In August 2026, Claire's was the most searched among hair accessories brands worldwide, with an estimated 823K branded searches and 54.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Claire's54.9%
  2. Kitsch24.5%
  3. Goody13.4%
  4. Conair4%
  5. Invisibobble2.7%
  6. Scunci0.44%

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Share of SearchLeaderboard

Compare the hair accessories brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hair accessories brands worldwide, by month

Share of Search by month for Claire's, Kitsch, Goody, Conair, Invisibobble. The figures are in the table below the chart.

View monthly share of search table
MonthClaire'sKitschGoodyConairInvisibobbleScunci
Oct 202564.1%19.3%10.6%3.9%1.7%0.35%
Nov 202559.5%26.8%8.1%3.6%1.6%0.32%
Dec 202558.1%26.2%9.6%4.3%1.6%0.31%
Jan 202656.4%25.4%11.3%4.2%2.3%0.37%
Feb 202656.6%25.3%11.3%4.2%2.3%0.37%
Mar 202659.9%22%12%3.6%2%0.4%
Apr 202660%22.1%12.1%3.6%2%0.32%
May 202656%25%11.2%5%2.3%0.45%
Jun 202656%25.1%11.2%5%2.3%0.37%
Jul 202656.6%25.3%11.3%4.2%2.3%0.37%
Aug 202654.9%24.5%13.4%4%2.7%0.44%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Claire's

    54.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Kitsch

    24.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Goody

    13.4%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.1 points.

  4. 4.Conair

    4%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Invisibobble

    2.7%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  6. 6.Scunci

    0.44%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among hair accessories brands worldwide?

In August 2026, Claire's was the most searched among hair accessories brands worldwide, with an estimated 823K branded searches and 54.9% estimated Share of Search within this set. Kitsch is in 2nd place, 30.3 percentage points behind at 24.5% Share of Search.

Global hair accessories brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Claire's64.1% → 54.9%64.1%Oct 202554.9%Aug 20261st
Kitsch19.3% → 24.5%26.8%Nov 202519.3%Oct 20252nd
Goody10.6% → 13.4%13.4%Aug 20268.1%Nov 20253rd
Conair3.9% → 4%5%Jun 20263.6%Nov 20254th
Invisibobble1.7% → 2.7%2.7%Aug 20261.6%Dec 20255th
Scunci0.35% → 0.44%0.45%May 20260.31%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Claire's’ estimated Share of Search among hair accessories brands worldwide decreased from 64.1% to 54.9%.
  • Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair accessories brands worldwide increased from 19.3% to 24.5%.
  • Across the 11 months ending August 2026, Goody’s estimated Share of Search among hair accessories brands worldwide increased from 10.6% to 13.4%.
  • Across the 11 months ending August 2026, Invisibobble’s estimated Share of Search among hair accessories brands worldwide increased from 1.7% to 2.7%.
  • Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair accessories brands worldwide peaked at 26.8% in November 2025 and was lowest at 19.3% in October 2025.
  • Across the 11 months ending August 2026, Goody’s estimated Share of Search among hair accessories brands worldwide peaked at 13.4% in August 2026 and was lowest at 8.1% in November 2025.
  • Across the 11 months ending August 2026, Conair’s estimated Share of Search among hair accessories brands worldwide peaked at 5% in June 2026 and was lowest at 3.6% in November 2025.
  • Across the 11 months ending August 2026, Invisibobble’s estimated Share of Search among hair accessories brands worldwide peaked at 2.7% in August 2026 and was lowest at 1.6% in December 2025.
  • Across the 11 months ending August 2026, Conair and Scunci held steady: their estimated Share of Search among hair accessories brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hair accessories brands worldwide in August 2026?

  1. In August 2026, Goody gained estimated Share of Search among hair accessories brands worldwide, from 11.3% to 13.4%.

  2. In August 2026, Claire's lost estimated Share of Search among hair accessories brands worldwide, from 56.6% to 54.9%.

  3. In August 2026, Kitsch lost estimated Share of Search among hair accessories brands worldwide, from 25.3% to 24.5%.

  4. Estimated monthly branded searches for Invisibobble worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Conair worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

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