Brandwave

Emi Jay vs France Luxe:Which is more popular?

In September 2026, Emi Jay had more branded searches than France Luxe among hair accessories brands worldwide. Emi Jay had about 90,500 branded searches, while France Luxe had 3,600. Emi Jay made up 10.1% of all hair accessories brand searches we track, and France Luxe accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about hair accessories brands, Emi Jay appeared in four of the five answers and France Luxe in three. Emi Jay was mentioned before France Luxe in every answer.

Among hair accessories brands worldwide in September 2026

Who do people search for more?

Emi Jay, about 25 searches for every 1 for France Luxe

Emi Jay 90.5K searchesFrance Luxe 3.6K searches

Who does AI mention more?

Emi Jay, mentioned in 4 of 5 answers, France Luxe in 3

Emi Jay in 4 of 5France Luxe in 3 of 5

Who does AI recommend more?

Emi Jay, named ahead of France Luxe in every answer

Emi Jay first in 3France Luxe never first

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Top hair accessories brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Emi Jay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. France Luxe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Emi Jay was listed before France Luxe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emi Jay1st
  2. Kitsch2nd
  3. France Luxe3rd
  4. Slip4th
  5. Scunci5th
  6. Claire's–
  7. Conair–
  8. Invisibobble–
  9. Goody–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Emi Jay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitsch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • France Luxe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slip2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scunci2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Claire's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Conair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Invisibobble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair accessories brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Emi Jay or France Luxe more popular in search?

This chart shows how often people search Google for Emi Jay and France Luxe by name. Each line represents a brand's share of searches for all nine hair accessories brands we track, month by month, from English-language searches worldwide.

Emi Jay and France Luxe among hair accessories brands worldwide, by month

Share of searches by month for Emi Jay, France Luxe. The figures are in the table below the chart.

View monthly share of searches table
MonthClaire'sEmi JayConairInvisibobbleKitschSlipScunciFrance LuxeGoody
Oct 202585.1%5.1%5.1%2.3%0.83%0.58%0.46%0.2%0.24%
Nov 202579.4%10.7%4.8%2.1%1.1%1%0.43%0.28%0.16%
Dec 202581%7.3%6%2.2%1.3%1.3%0.44%0.29%0.19%
Jan 202679.9%7.2%5.9%3.2%1.3%0.93%0.52%0.29%0.75%
Feb 202680.3%7.2%5.9%3.2%1.2%1%0.52%0.35%0.36%
Mar 202682.3%6.1%4.9%2.7%1.2%0.88%0.54%0.36%0.97%
Apr 202683.1%6.1%5%2.7%1.3%0.74%0.45%0.36%0.26%
May 202678.9%7%7%3.2%1.5%0.86%0.63%0.42%0.47%
Jun 202679.3%7.1%7.1%3.2%1.3%0.77%0.52%0.34%0.44%
Jul 202678.8%8.6%5.8%3.2%1.4%0.93%0.51%0.42%0.38%
Aug 202679.2%7.1%5.8%3.9%1.9%0.75%0.63%0.52%0.31%
Sep 202675.5%10.1%6.7%3.7%1.8%0.81%0.6%0.4%0.29%

How has the Emi Jay and France Luxe comparison changed over the last 12 months?

3 findings
  • Emi Jay was ahead of France Luxe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Emi Jay’s share of searches among hair accessories brands worldwide moved from 5.1% to 10.1%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, France Luxe’s share of searches among hair accessories brands worldwide moved from 0.2% to 0.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

How did search popularity change for hair accessories brands worldwide in September 2026?

2 changes

  1. In September 2026, Emi Jay gained share of searches among hair accessories brands worldwide, from 7.1% to 10.1%.

  2. Estimated monthly branded searches for France Luxe worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Emi Jay’s and France Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Emi Jay

1 branded search term

  • emi jay

France Luxe

1 branded search term

  • france luxe

How the Brand Demand Index is measured

Other head-to-heads among hair accessories brands

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