Claire's vs Invisibobble:Which is more popular?
In September 2026, Claire's had more branded searches than Invisibobble among hair accessories brands worldwide. Claire's had about 677,000 branded searches, while Invisibobble had 33,100. Claire's made up 75.5% of all hair accessories brand searches we track, and Invisibobble accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about hair accessories brands, neither Claire's nor Invisibobble appeared in any of the five answers.
Who do people search for more?
Claire's, about 20 searches for every 1 for Invisibobble
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top hair accessories brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Claire's nor Invisibobble showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Emi Jay1st
Kitsch2nd
France Luxe3rd
Slip4th
Scunci5th- Claire's–
Conair–
Invisibobble–
Goody–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Emi Jay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kitsch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- France Luxe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Slip2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Scunci2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Claire's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Conair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Invisibobble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Goody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair accessories brands
5 answers
Asked ChatGPT
“Which hair accessories brand should I buy?”
Asked ChatGPT
“What are the best hair accessories brands?”
Asked ChatGPT
“What's the best hair accessories brand for everyday styling?”
Searched Google, AI Overview
“hair accessories”
Searched Google, AI Overview
“hair accessories for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Claire's or Invisibobble more popular in search?
This chart shows how often people search Google for Claire's and Invisibobble by name. Each line represents a brand's share of searches for all nine hair accessories brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Claire's, Invisibobble. The figures are in the table below the chart.
View monthly share of searches table
| Month | Claire's | Emi Jay | Conair | Invisibobble | Kitsch | Slip | Scunci | France Luxe | Goody |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 5.1% | 5.1% | 2.3% | 0.83% | 0.58% | 0.46% | 0.2% | 0.24% |
| Nov 2025 | 79.4% | 10.7% | 4.8% | 2.1% | 1.1% | 1% | 0.43% | 0.28% | 0.16% |
| Dec 2025 | 81% | 7.3% | 6% | 2.2% | 1.3% | 1.3% | 0.44% | 0.29% | 0.19% |
| Jan 2026 | 79.9% | 7.2% | 5.9% | 3.2% | 1.3% | 0.93% | 0.52% | 0.29% | 0.75% |
| Feb 2026 | 80.3% | 7.2% | 5.9% | 3.2% | 1.2% | 1% | 0.52% | 0.35% | 0.36% |
| Mar 2026 | 82.3% | 6.1% | 4.9% | 2.7% | 1.2% | 0.88% | 0.54% | 0.36% | 0.97% |
| Apr 2026 | 83.1% | 6.1% | 5% | 2.7% | 1.3% | 0.74% | 0.45% | 0.36% | 0.26% |
| May 2026 | 78.9% | 7% | 7% | 3.2% | 1.5% | 0.86% | 0.63% | 0.42% | 0.47% |
| Jun 2026 | 79.3% | 7.1% | 7.1% | 3.2% | 1.3% | 0.77% | 0.52% | 0.34% | 0.44% |
| Jul 2026 | 78.8% | 8.6% | 5.8% | 3.2% | 1.4% | 0.93% | 0.51% | 0.42% | 0.38% |
| Aug 2026 | 79.2% | 7.1% | 5.8% | 3.9% | 1.9% | 0.75% | 0.63% | 0.52% | 0.31% |
| Sep 2026 | 75.5% | 10.1% | 6.7% | 3.7% | 1.8% | 0.81% | 0.6% | 0.4% | 0.29% |
How has the Claire's and Invisibobble comparison changed over the last 12 months?
3 findings
- Claire's was ahead of Invisibobble in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Claire's’ share of searches among hair accessories brands worldwide moved from 85.1% to 75.5%, and its estimated monthly branded searches moved from 1.2M to 677K.
- Across the 12 months ending September 2026, Invisibobble’s share of searches among hair accessories brands worldwide moved from 2.3% to 3.7%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for hair accessories brands worldwide in September 2026?
1 change
In September 2026, Claire's lost share of searches among hair accessories brands worldwide, from 79.2% to 75.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Claire's’ and Invisibobble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Claire's
2 branded search terms
- claire s
- claires
Invisibobble
1 branded search term
- invisibobble
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