Brandwave

How popular isClaire's in search?

In August 2026, there were an estimated 823K branded searches for Claire's worldwide which is down 32.5% over the last 11 months. Claire's holds 54.9% estimated Share of Search among hair accessories brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Claire's54.9%
  2. Kitsch24.5%
  3. Goody13.4%
  4. Conair4%
  5. Invisibobble2.7%
  6. Scunci0.44%
Claire's website (opens in a new tab)

Follow Claire's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hair accessories brands compete with Claire's?

Claire's against hair accessories brands worldwide, by month

Share of Search by month for Claire's, Kitsch, Goody, Conair, Invisibobble. The figures are in the table below the chart.

View monthly share of search table
MonthClaire'sKitschGoodyConairInvisibobbleScunci
Oct 202564.1%19.3%10.6%3.9%1.7%0.35%
Nov 202559.5%26.8%8.1%3.6%1.6%0.32%
Dec 202558.1%26.2%9.6%4.3%1.6%0.31%
Jan 202656.4%25.4%11.3%4.2%2.3%0.37%
Feb 202656.6%25.3%11.3%4.2%2.3%0.37%
Mar 202659.9%22%12%3.6%2%0.4%
Apr 202660%22.1%12.1%3.6%2%0.32%
May 202656%25%11.2%5%2.3%0.45%
Jun 202656%25.1%11.2%5%2.3%0.37%
Jul 202656.6%25.3%11.3%4.2%2.3%0.37%
Aug 202654.9%24.5%13.4%4%2.7%0.44%
Sep 2026——————

  1. 1.Claire's

    54.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Kitsch

    24.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Goody

    13.4%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.1 points.

  4. 4.Conair

    4%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Invisibobble

    2.7%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  6. 6.Scunci

    0.44%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Claire's and its closest rivals

How has branded search demand for Claire's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Claire's worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, Claire's’ estimated Share of Search among hair accessories brands worldwide decreased from 64.1% to 54.9%.

How did search popularity change for hair accessories brands worldwide in August 2026?

  1. In August 2026, Goody gained estimated Share of Search among hair accessories brands worldwide, from 11.3% to 13.4%.

  2. In August 2026, Claire's lost estimated Share of Search among hair accessories brands worldwide, from 56.6% to 54.9%.

  3. In August 2026, Kitsch lost estimated Share of Search among hair accessories brands worldwide, from 25.3% to 24.5%.

  4. Estimated monthly branded searches for Invisibobble worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Conair worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

How is Claire's measured?

Brandwave collects information about searches that people make online using Claire's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • claires

Do you work for Claire's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Claire's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free