Emi Jay vs Goody:Which is more popular?
In September 2026, Emi Jay had more branded searches than Goody among hair accessories brands worldwide. Emi Jay had about 90,500 branded searches, while Goody had 2,600. Emi Jay made up 10.1% of all hair accessories brand searches we track, and Goody accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about hair accessories brands, Emi Jay appeared in four of the five answers and Goody in none.
Who do people search for more?
Emi Jay, about 35 searches for every 1 for Goody
Who does AI mention more?
Emi Jay, mentioned in 4 of 5 answers, Goody in 0
Who does AI recommend more?
Emi Jay, the only one of the two named
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Top hair accessories brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Emi Jay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Goody did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Emi Jay1st
Kitsch2nd
France Luxe3rd
Slip4th
Scunci5th
Claire's–
Conair–
Invisibobble–
Goody–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Emi Jay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kitsch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- France Luxe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Slip2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Scunci2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Claire's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Conair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Invisibobble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Goody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair accessories brands
5 answers
Asked ChatGPT
“Which hair accessories brand should I buy?”
Asked ChatGPT
“What are the best hair accessories brands?”
Asked ChatGPT
“What's the best hair accessories brand for everyday styling?”
Searched Google, AI Overview
“hair accessories”
Searched Google, AI Overview
“hair accessories for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Emi Jay or Goody more popular in search?
This chart shows how often people search Google for Emi Jay and Goody by name. Each line represents a brand's share of searches for all nine hair accessories brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Emi Jay, Goody. The figures are in the table below the chart.
View monthly share of searches table
| Month | Claire's | Emi Jay | Conair | Invisibobble | Kitsch | Slip | Scunci | France Luxe | Goody |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 5.1% | 5.1% | 2.3% | 0.83% | 0.58% | 0.46% | 0.2% | 0.24% |
| Nov 2025 | 79.4% | 10.7% | 4.8% | 2.1% | 1.1% | 1% | 0.43% | 0.28% | 0.16% |
| Dec 2025 | 81% | 7.3% | 6% | 2.2% | 1.3% | 1.3% | 0.44% | 0.29% | 0.19% |
| Jan 2026 | 79.9% | 7.2% | 5.9% | 3.2% | 1.3% | 0.93% | 0.52% | 0.29% | 0.75% |
| Feb 2026 | 80.3% | 7.2% | 5.9% | 3.2% | 1.2% | 1% | 0.52% | 0.35% | 0.36% |
| Mar 2026 | 82.3% | 6.1% | 4.9% | 2.7% | 1.2% | 0.88% | 0.54% | 0.36% | 0.97% |
| Apr 2026 | 83.1% | 6.1% | 5% | 2.7% | 1.3% | 0.74% | 0.45% | 0.36% | 0.26% |
| May 2026 | 78.9% | 7% | 7% | 3.2% | 1.5% | 0.86% | 0.63% | 0.42% | 0.47% |
| Jun 2026 | 79.3% | 7.1% | 7.1% | 3.2% | 1.3% | 0.77% | 0.52% | 0.34% | 0.44% |
| Jul 2026 | 78.8% | 8.6% | 5.8% | 3.2% | 1.4% | 0.93% | 0.51% | 0.42% | 0.38% |
| Aug 2026 | 79.2% | 7.1% | 5.8% | 3.9% | 1.9% | 0.75% | 0.63% | 0.52% | 0.31% |
| Sep 2026 | 75.5% | 10.1% | 6.7% | 3.7% | 1.8% | 0.81% | 0.6% | 0.4% | 0.29% |
How has the Emi Jay and Goody comparison changed over the last 12 months?
3 findings
- Emi Jay was ahead of Goody in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emi Jay’s share of searches among hair accessories brands worldwide moved from 5.1% to 10.1%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Goody’s share of searches among hair accessories brands worldwide moved from 0.24% to 0.29%, and its estimated monthly branded searches moved from 3.4K to 2.6K.
How did search popularity change for hair accessories brands worldwide in September 2026?
2 changes
In September 2026, Emi Jay gained share of searches among hair accessories brands worldwide, from 7.1% to 10.1%.
Estimated monthly branded searches for Goody worldwide fell 23.5% over 12 measured months, from 3.4K to 2.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Emi Jay’s and Goody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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