Brandwave

Aveeno vs EltaMD:Which is more popular?

In October 2026, EltaMD had more branded searches than Aveeno among sunscreen brands worldwide. EltaMD had about 140,000 branded searches, while Aveeno had 14,000. EltaMD made up 5.8% of all sunscreen brand searches we track, and Aveeno accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, EltaMD appeared in two of the four answers and Aveeno in none.

Among sunscreen brands worldwide in October 2026

Who do people search for more?

EltaMD, about 10 searches for every 1 for Aveeno

EltaMD 140K searchesAveeno 14K searches

Who does AI mention more?

EltaMD, mentioned in 2 of 4 answers, Aveeno in 0

EltaMD in 2 of 4Aveeno in 0 of 4

Who does AI recommend more?

EltaMD, the only one of the two named

EltaMD first in 2Aveeno never named

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, EltaMD was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Aveeno did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. CeraVe4th
  5. Blue Lizard5th
  6. Beauty of Joseon6th
  7. Supergoop!7th
  8. Ultra Violette–
  9. Nivea–
  10. +6 more
  11. Aveeno–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aveeno0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+6 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aveeno or EltaMD more popular in search?

This chart shows how often people search Google for Aveeno and EltaMD by name. Each line represents a brand's share of searches for all 20 sunscreen brands we track, month by month, from English-language searches worldwide.

Aveeno and EltaMD among sunscreen brands worldwide, by month

Share of searches by month for EltaMD, Aveeno. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayNeutrogenaUltra VioletteNiveaBanana BoatEltaMDEucerinSupergoop!CeraVeNaked SundaysCOSRXSun BumBondi SandsBlue LizardAveeno
Nov 202519.6%12.6%10.7%9.2%9.2%9.1%7.9%2.5%8%2.4%3.2%1.2%1.1%0.8%0.49%0.57%
Dec 202516.6%13%11.1%9.3%9.5%11.5%7.5%2.6%7.8%2.5%2.6%1.2%1.6%0.81%0.61%0.61%
Jan 202618%13.8%11.7%8.4%8.3%11.5%7.9%2.3%7.2%2.7%1.7%1.3%1.4%0.86%0.8%0.65%
Feb 202618.5%14.3%12.1%7.2%8.6%10.2%8.2%2.4%7.1%3.3%1.4%1.4%1.5%0.62%0.82%0.67%
Mar 202616.5%12.3%12.4%8.3%7.3%9.2%9.5%2.5%8.3%3.4%1.5%1.2%2.3%0.62%1.5%0.69%
Apr 202617.6%13.1%10.9%6.8%7.8%9.3%8.3%3.3%8.7%3.6%1.3%1.3%2%0.68%1.6%0.9%
May 202616.1%14.1%9.6%8%8.7%8.2%7.3%2.9%9.3%3.9%1.3%1.3%1.7%0.74%2.6%0.79%
Jun 202615.7%13.6%9.3%8.9%8.4%8%7.1%4%7.8%3.7%1.5%1.1%2.5%0.59%3.8%0.61%
Jul 202614.7%15.9%9.1%8.8%8.1%8.7%7.9%3.9%7.6%3.6%1.5%1%2%0.68%3%0.59%
Aug 202617%15.3%8.8%9%9.4%9.7%6.7%4.6%6.4%3.4%1.6%1.4%1.3%0.66%2%0.57%
Sep 202618.1%17%9.8%12.3%8.5%7.8%6.7%4.2%5%3.2%1.5%1.3%0.99%0.72%1.2%0.51%
Oct 202620.5%19.5%11.4%9.6%8%6.5%5.8%4.7%4.4%3%1.4%1.2%0.94%0.68%0.63%0.58%

Aveeno sells other things too, so only its searches that name this product count here, like “aveeno spf”.

How has branded search for Aveeno and EltaMD changed worldwide over the last 12 months?

3 findings
  • EltaMD was ahead of Aveeno in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Aveeno’s share of searches among sunscreen brands worldwide moved from 0.57% to 0.58%, and its estimated monthly branded searches moved from 9.7K to 14K.
  • Across the 12 months ending October 2026, EltaMD’s share of searches among sunscreen brands worldwide moved from 7.9% to 5.8%, and its estimated monthly branded searches moved from 135K to 140K.

How did search popularity change for sunscreen brands worldwide in October 2026?

2 changes

  1. In October 2026, EltaMD lost share of searches among sunscreen brands worldwide, from 6.7% to 5.8%.

  2. In October 2026, Aveeno rose from 17th to 16th among sunscreen brands worldwide.

How are Aveeno’s and EltaMD’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Aveeno’s and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aveeno

2 branded search terms

  • aveeno spf
  • aveeno sunscreen

EltaMD

3 branded search terms

  • elta md
  • eltamd
  • eltamd sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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