CeraVe vs SKIN1004:Which is more popular?
In October 2026, CeraVe had more branded searches than SKIN1004 among skincare brands worldwide. CeraVe had about 2 million branded searches, while SKIN1004 had 301,000. CeraVe made up 13% of all skincare brand searches we track, and SKIN1004 accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about skincare brands, CeraVe appeared in all five answers and SKIN1004 in none.
Who do people search for more?
CeraVe, about 7 searches for every 1 for SKIN1004
Who does AI mention more?
CeraVe, mentioned in every answer we collected
Who does AI recommend more?
CeraVe, the only one of the two named
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe appeared in all five answers. SKIN1004 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CeraVe1st
La Roche-Posay2nd
The Ordinary3rd
Paula's Choice4th
Avène5th
Cetaphil6th
SkinCeuticals7th
COSRX8th
Neutrogena–- +6 more
SKIN1004–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SKIN10040 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I buy?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What's the best skincare brand for sensitive skin?”
Searched Google, AI Overview
“skincare brands”
Searched Google, AI Overview
“skin care for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is CeraVe or SKIN1004 more popular in search?
This chart shows how often people search Google for CeraVe and SKIN1004 by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for CeraVe, SKIN1004. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cetaphil | La Roche-Posay | CeraVe | The Ordinary | Neutrogena | Beauty of Joseon | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Paula's Choice | Medik8 | Avène | COSRX | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 12.7% | 11.9% | 12.6% | 11.2% | 5.4% | 4.4% | 6.5% | 3.6% | 6.5% | 4.4% | 2.9% | 3.1% | 2.4% | 2% | 2% | 2% |
| Dec 2025 | 13.2% | 13.6% | 14.5% | 9% | 6.6% | 4.1% | 6.1% | 3.3% | 5% | 5% | 2.7% | 2.9% | 1.8% | 1.8% | 2.2% | 1.8% |
| Jan 2026 | 14.3% | 13.4% | 14.2% | 8.8% | 6.6% | 4.9% | 4.9% | 4% | 4% | 4% | 2.7% | 2.8% | 2.2% | 2.2% | 2.2% | 2.2% |
| Feb 2026 | 13.9% | 15% | 15.5% | 8.2% | 6.9% | 4.5% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 3.2% | 2% | 2% | 2% | 2% |
| Mar 2026 | 12.8% | 16.1% | 13.9% | 8.8% | 6.9% | 4.8% | 4.8% | 3.9% | 3.9% | 3.2% | 3.2% | 2.9% | 2.2% | 2.2% | 2.2% | 2.2% |
| Apr 2026 | 12.9% | 16.2% | 13.9% | 10.5% | 6.8% | 4.9% | 4.9% | 4% | 3.3% | 2.7% | 2.7% | 3% | 2.2% | 2.2% | 2.2% | 2.2% |
| May 2026 | 11.7% | 17% | 14.5% | 9% | 7.2% | 5.1% | 5.1% | 4.2% | 3.4% | 2.8% | 2.8% | 3.1% | 1.9% | 2.3% | 2.3% | 2.3% |
| Jun 2026 | 12.8% | 15.2% | 15.4% | 9.7% | 6.7% | 5.6% | 4.6% | 3.7% | 3.7% | 2.5% | 3.1% | 2.8% | 2% | 2% | 2% | 2% |
| Jul 2026 | 13.8% | 15.3% | 15.3% | 9.7% | 6.6% | 4.6% | 4.6% | 3.8% | 3.1% | 3.1% | 3.1% | 2.8% | 2.5% | 2.1% | 2.1% | 2.1% |
| Aug 2026 | 13.7% | 14.7% | 15.1% | 9.3% | 7.7% | 4.4% | 4.4% | 3.6% | 3.6% | 3% | 3% | 3.2% | 2.4% | 2% | 2% | 2% |
| Sep 2026 | 14.1% | 13.2% | 14% | 10.2% | 6.7% | 4.8% | 4.8% | 4% | 4% | 3.2% | 3.2% | 2.9% | 2.6% | 1.8% | 2.2% | 2.2% |
| Oct 2026 | 17.7% | 14.4% | 13% | 9.2% | 6.3% | 4.3% | 4.3% | 3.5% | 3.5% | 3.5% | 2.9% | 2.6% | 2.4% | 1.9% | 1.9% | 1.9% |
How has branded search for CeraVe and SKIN1004 changed worldwide over the last 12 months?
3 findings
- CeraVe was ahead of SKIN1004 in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, CeraVe’s share of searches among skincare brands worldwide moved from 12.6% to 13%, and its estimated monthly branded searches moved from 2.4M to 2M.
- Across the 12 months ending October 2026, SKIN1004’s share of searches among skincare brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for skincare brands worldwide in October 2026?
3 changes
In October 2026, La Roche-Posay overtook CeraVe to rank 2nd among skincare brands worldwide, with 14.4% of the searches.
In October 2026, CeraVe lost share of searches among skincare brands worldwide, from 14% to 13%.
In October 2026, SKIN1004 fell from 15th to 16th among skincare brands worldwide.
How are CeraVe’s and SKIN1004’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using CeraVe’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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