Aquaphor vs Johnson's:Which is more popular?
Aquaphor and Johnson's do not both have a measured month among baby skincare brands worldwide yet. When we asked ChatGPT and Google AI Overviews about baby skincare brands, Aquaphor appeared in three of the five answers and Johnson's in one. Aquaphor and Johnson's were each mentioned first in one of the two answers that named either.
Who do people search for more?
Aquaphor, the only one of the two with measured searches
Who does AI mention more?
Aquaphor, mentioned in 3 of 5 answers, Johnson's in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top baby skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aquaphor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Johnson's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Aquaphor and Johnson's were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aveeno Baby4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mustela3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Aquaphor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Johnson's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weleda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby skincare brands
5 answers
Asked ChatGPT
“Which baby skincare brand should I buy?”
Asked ChatGPT
“What are the best baby skincare brands?”
Asked ChatGPT
“What's the best baby skincare brand for sensitive skin?”
Searched Google, AI Overview
“baby eczema cream”
Searched Google, AI Overview
“baby skincare brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aquaphor or Johnson's more popular in search?
This chart shows how often people search Google for Aquaphor and Johnson's by name. Each line represents a brand's share of searches for all seven baby skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aquaphor, Johnson's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mustela | Aveeno Baby | Aquaphor | Weleda | Childs Farm | Gaia Skin Naturals | Johnson's |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 79% | 9.6% | 4.3% | 4.3% | 2.4% | 0.37% | — |
| Dec 2025 | 78.4% | 9.1% | 5% | 5% | 2.2% | 0.42% | — |
| Jan 2026 | 78.5% | 9.1% | 5% | 5% | 2.2% | 0.35% | — |
| Feb 2026 | 80.3% | 7.8% | 4.3% | 5.2% | 1.9% | 0.37% | — |
| Mar 2026 | 79.2% | 9.1% | 4.1% | 5% | 2.2% | 0.35% | — |
| Apr 2026 | 79.2% | 9.1% | 4.1% | 5% | 2.2% | 0.35% | — |
| May 2026 | 78.8% | 9.3% | 4.2% | 5.1% | 2.3% | 0.3% | — |
| Jun 2026 | 79.6% | 9.2% | 4.1% | 5% | 1.8% | 0.3% | — |
| Jul 2026 | 79.7% | 9.1% | 4.1% | 5% | 1.8% | 0.29% | — |
| Aug 2026 | 79.7% | 9.1% | 4.1% | 5% | 1.8% | 0.35% | — |
| Sep 2026 | 79.3% | 9.3% | 4.2% | 5.1% | 1.9% | 0.36% | — |
| Oct 2026 | 79% | 9% | 4.9% | 4.9% | 1.8% | 0.35% | — |
Aquaphor and Johnson's sell other things too, so only their searches that name this product count here, like “aquaphor baby”.
How has branded search for Aquaphor and Johnson's changed worldwide over the last 12 months?
1 finding
- Across the 12 months ending October 2026, Aquaphor’s share of searches among baby skincare brands worldwide moved from 4.3% to 4.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for baby skincare brands worldwide in October 2026?
1 change
In October 2026, Aquaphor overtook Weleda to rank 3rd among baby skincare brands worldwide, with 4.9% of the searches.
How are Aquaphor’s and Johnson's’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aquaphor’s and Johnson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among baby skincare brands
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