Brandwave

How popular isJohnson's in search?

Johnson's has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cetaphil75.5%
  2. Mustela10.9%
  3. Weleda7.3%
  4. Aveeno6%
  5. Childs Farm0.36%
  6. Johnson's—
Johnson's website (opens in a new tab)

Follow Johnson's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Johnson's compete?

Johnson's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby shampoo——Shown below
Baby wipe brands——Show ranking

Which baby shampoo compete with Johnson's?

Johnson's against baby shampoo worldwide, by month

Share of Search by month for Cetaphil, Mustela, Weleda, Aveeno, Johnson's. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilMustelaWeledaAveenoChilds FarmJohnson's
Oct 202571.9%10.4%10.4%6.9%0.34%—
Nov 202574.6%9.4%9.4%6.3%0.38%—
Dec 202575.5%8.6%8.6%7%0.34%—
Jan 202674.6%9.4%9.4%6.3%0.38%—
Feb 202674.2%10.7%8.8%5.9%0.35%—
Mar 202674.2%10.2%8.3%6.8%0.41%—
Apr 202674.2%10.2%8.4%6.8%0.41%—
May 202673.1%11.2%9.1%6.1%0.45%—
Jun 202673%11.2%9.2%6.2%0.37%—
Jul 202675.5%10.9%7.3%6%0.36%—
Aug 202675.5%10.9%7.3%6%0.36%—
Sep 2026——————

  1. 1.Cetaphil

    75.5%

    Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Mustela

    10.9%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Weleda

    7.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Aveeno

    6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Childs Farm

    0.36%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Johnson's

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Johnson's and its closest rivals

How did search popularity change for baby shampoo worldwide in August 2026?

  1. Estimated monthly branded searches for Weleda worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.

  2. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is Johnson's measured?

Brandwave collects information about searches that people make online using Johnson's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • johnsons baby

Do you work for Johnson's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Johnson's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free