Childs Farm vs Johnson's:Which is searched more?
In September 2026, Johnson's had more branded searches than Childs Farm among baby shampoo worldwide. Johnson's was estimated to have 301K branded searches compared to Childs Farm’s 9.9K, and held a 9% Share of Search versus Childs Farm’s 0.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Childs Farm or Johnson's?
Compare the baby shampoo people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Johnson's, Childs Farm. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Mustela | Aveeno | Johnson's | Weleda | Childs Farm |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 11.5% | 9.4% | 10.5% | 9.2% | 0.28% |
| Nov 2025 | 63% | 10.7% | 9.5% | 7.9% | 8.5% | 0.32% |
| Dec 2025 | 62.3% | 10.1% | 11% | 8.7% | 7.7% | 0.28% |
| Jan 2026 | 62.4% | 11.2% | 9.7% | 7.9% | 8.6% | 0.32% |
| Feb 2026 | 61.3% | 12.2% | 9.2% | 8.9% | 8.1% | 0.29% |
| Mar 2026 | 61.4% | 12% | 10.1% | 8.5% | 7.7% | 0.34% |
| Apr 2026 | 61.3% | 12.1% | 10.1% | 8.5% | 7.7% | 0.34% |
| May 2026 | 59.4% | 13% | 9.8% | 9.1% | 8.3% | 0.37% |
| Jun 2026 | 59.4% | 13% | 9.9% | 9.2% | 8.3% | 0.3% |
| Jul 2026 | 61.5% | 12.8% | 9.9% | 8.9% | 6.7% | 0.29% |
| Aug 2026 | 61.5% | 12.8% | 9.9% | 8.9% | 6.7% | 0.29% |
| Sep 2026 | 61.2% | 12.7% | 10% | 9% | 6.8% | 0.3% |
How has the Childs Farm and Johnson's comparison changed over the last 12 months?
3 findings
- Johnson's was ahead of Childs Farm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Childs Farm’s estimated Share of Search among baby shampoo worldwide moved from 0.28% to 0.3%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Johnson's’ estimated Share of Search among baby shampoo worldwide moved from 10.5% to 9%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for baby shampoo worldwide in September 2026?
1 change
Estimated monthly branded searches for Johnson's worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Other head-to-heads among baby shampoo
How each brand is measured
Brandwave collects information about searches that people make online using Childs Farm’s and Johnson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Childs Farm
1 branded search term
- childs farm
Johnson's
3 branded search terms
- johnson s
- johnsons
- johnsons baby
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