Cetaphil vs Johnson's:Which is searched more?
In September 2026, Cetaphil had more branded searches than Johnson's among baby shampoo worldwide. Cetaphil was estimated to have 1.6M branded searches compared to Johnson's’ 301K, and held a 56.6% Share of Search versus Johnson's’ 11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cetaphil or Johnson's?
Compare the baby shampoo people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Johnson's. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Mustela | Johnson's | Weleda | Aveeno | Childs Farm |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 13.4% | 12.2% | 10.7% | 8% | 0.33% |
| Nov 2025 | 59.2% | 12.7% | 9.4% | 10.1% | 8.2% | 0.38% |
| Dec 2025 | 58.4% | 12.2% | 10.5% | 9.4% | 9.1% | 0.35% |
| Jan 2026 | 58.7% | 13.3% | 9.3% | 10.2% | 8.1% | 0.38% |
| Feb 2026 | 58% | 14.4% | 10.4% | 9.5% | 7.4% | 0.34% |
| Mar 2026 | 58.3% | 14.1% | 9.9% | 9% | 8.3% | 0.4% |
| Apr 2026 | 58.1% | 14.1% | 9.9% | 9% | 8.6% | 0.4% |
| May 2026 | 55.5% | 15.4% | 10.8% | 9.8% | 8.1% | 0.43% |
| Jun 2026 | 55.6% | 15.4% | 10.8% | 9.8% | 8.1% | 0.35% |
| Jul 2026 | 58.3% | 15.1% | 10.5% | 7.9% | 7.9% | 0.34% |
| Aug 2026 | 58.3% | 15.1% | 10.5% | 7.9% | 7.9% | 0.34% |
| Sep 2026 | 56.6% | 15.5% | 11% | 8.3% | 8.2% | 0.36% |
How has the Cetaphil and Johnson's comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Johnson's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among baby shampoo worldwide moved from 55.4% to 56.6%, and its estimated monthly branded searches moved from 1.7M to 1.6M.
- Across the 12 months ending September 2026, Johnson's’ estimated Share of Search among baby shampoo worldwide moved from 12.2% to 11%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for baby shampoo worldwide in September 2026?
2 changes
In September 2026, Johnson's gained estimated Share of Search among baby shampoo worldwide, from 10.5% to 11%.
In September 2026, Cetaphil lost estimated Share of Search among baby shampoo worldwide, from 58.3% to 56.6%.
Other head-to-heads among baby shampoo
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and Johnson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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