Brandwave

How popular isCetaphil in search?

In August 2026, there were an estimated 2.1M branded searches for Cetaphil worldwide which held steady over the last 11 months. Cetaphil holds 75.5% estimated Share of Search among baby shampoo worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cetaphil75.5%
  2. Mustela10.9%
  3. Weleda7.3%
  4. Aveeno6%
  5. Childs Farm0.36%
  6. Johnson's—
Cetaphil website (opens in a new tab)

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Which baby shampoo compete with Cetaphil?

Cetaphil against baby shampoo worldwide, by month

Share of Search by month for Cetaphil, Mustela, Weleda, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilMustelaWeledaAveenoChilds FarmJohnson's
Oct 202571.9%10.4%10.4%6.9%0.34%—
Nov 202574.6%9.4%9.4%6.3%0.38%—
Dec 202575.5%8.6%8.6%7%0.34%—
Jan 202674.6%9.4%9.4%6.3%0.38%—
Feb 202674.2%10.7%8.8%5.9%0.35%—
Mar 202674.2%10.2%8.3%6.8%0.41%—
Apr 202674.2%10.2%8.4%6.8%0.41%—
May 202673.1%11.2%9.1%6.1%0.45%—
Jun 202673%11.2%9.2%6.2%0.37%—
Jul 202675.5%10.9%7.3%6%0.36%—
Aug 202675.5%10.9%7.3%6%0.36%—
Sep 2026——————

  1. 1.Cetaphil

    75.5%

    Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Mustela

    10.9%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Weleda

    7.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Aveeno

    6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Childs Farm

    0.36%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Johnson's

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Cetaphil and its closest rivals

How has branded search demand for Cetaphil changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cetaphil worldwide held steady at 2.1M.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among baby shampoo worldwide increased from 71.9% to 75.5%.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among baby shampoo worldwide peaked at 75.5% in December 2025 and was lowest at 71.9% in October 2025.

How did search popularity change for baby shampoo worldwide in August 2026?

  1. Estimated monthly branded searches for Weleda worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.

  2. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Cetaphil compete?

Cetaphil is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands3rd of 526.2%Show ranking
Cleansers3rd of 626.6%Show ranking
Face wash brands3rd of 528.6%Show ranking
Everyday skincare brands2nd of 540.2%Show ranking
Body lotion1st of 652%Show ranking
Body wash brands1st of 566.8%Show ranking
Baby shampoo1st of 675.5%Shown above

How is Cetaphil measured?

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • cetaphil
  • cetaphil cleanser
  • cetaphil com
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare

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How the Brand Demand Index is measured

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