Brandwave

Cetaphil vs Childs Farm:Which is searched more?

In August 2026, Cetaphil had more branded searches than Childs Farm among baby shampoo worldwide. Cetaphil was estimated to have 2.1M branded searches compared to Childs Farm’s 9.9K, and held a 68.1% Share of Search versus Childs Farm’s 0.32%. These are worldwide searches for English-language branded terms.

Share of Search among baby shampoo worldwide in August 2026Which is more popular in search, Cetaphil or Childs Farm?
Cetaphil68.1%2.1M searches
vs
Childs Farm0.32%9.9K searches
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Which is more popular in search, Cetaphil or Childs Farm?

Compare the baby shampoo people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cetaphil and Childs Farm among baby shampoo worldwide, by month

Share of Search by month for Cetaphil, Childs Farm. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilChilds Farm
Oct 202563.8%0.3%
Nov 202568.2%0.34%
Dec 202568.4%0.31%
Jan 202668.2%0.34%
Feb 202667%0.32%
Mar 202667.3%0.37%
Apr 202667.3%0.37%
May 202665.7%0.4%
Jun 202665.7%0.33%
Jul 202668.1%0.32%
Aug 202668.1%0.32%
Sep 2026——

How has the Cetaphil and Childs Farm comparison changed over the last 12 months?

  • Cetaphil was ahead of Childs Farm in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among baby shampoo worldwide moved from 63.8% to 68.1%, and its estimated monthly branded searches held steady at 2.1M.
  • Across the 11 months ending August 2026, Childs Farm’s estimated Share of Search among baby shampoo worldwide moved from 0.3% to 0.32%, and its estimated monthly branded searches held steady at 9.9K.

How did search popularity change for baby shampoo worldwide in August 2026?

Neither Cetaphil nor Childs Farm moved beyond provider rounding among baby shampoo in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cetaphil’s and Childs Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cetaphil

6 branded search terms

  • cetaphil
  • cetaphil cleanser
  • cetaphil com
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare

Childs Farm

1 branded search term

  • childs farm

How the Brand Demand Index is measured

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