Brandwave

How popular isAveeno in search?

In August 2026, there were an estimated 165K branded searches for Aveeno worldwide which is down 17.9% over the last 11 months. Aveeno holds 6% estimated Share of Search among baby shampoo worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cetaphil75.5%
  2. Mustela10.9%
  3. Weleda7.3%
  4. Aveeno6%
  5. Childs Farm0.36%
  6. Johnson's—
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Which baby shampoo compete with Aveeno?

Aveeno against baby shampoo worldwide, by month

Share of Search by month for Cetaphil, Mustela, Weleda, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilMustelaWeledaAveenoChilds FarmJohnson's
Oct 202571.9%10.4%10.4%6.9%0.34%—
Nov 202574.6%9.4%9.4%6.3%0.38%—
Dec 202575.5%8.6%8.6%7%0.34%—
Jan 202674.6%9.4%9.4%6.3%0.38%—
Feb 202674.2%10.7%8.8%5.9%0.35%—
Mar 202674.2%10.2%8.3%6.8%0.41%—
Apr 202674.2%10.2%8.4%6.8%0.41%—
May 202673.1%11.2%9.1%6.1%0.45%—
Jun 202673%11.2%9.2%6.2%0.37%—
Jul 202675.5%10.9%7.3%6%0.36%—
Aug 202675.5%10.9%7.3%6%0.36%—
Sep 2026——————

  1. 1.Cetaphil

    75.5%

    Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Mustela

    10.9%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Weleda

    7.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Aveeno

    6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Childs Farm

    0.36%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Johnson's

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Aveeno and its closest rivals

How has branded search demand for Aveeno changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aveeno worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby shampoo worldwide decreased from 6.9% to 6%.
  • Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby shampoo worldwide peaked at 7% in December 2025 and was lowest at 5.9% in February 2026.

How did search popularity change for baby shampoo worldwide in August 2026?

  1. Estimated monthly branded searches for Weleda worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.

  2. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Aveeno compete?

Aveeno is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Body lotion4th of 64.1%Show ranking
Baby sunscreen4th of 64.8%Show ranking
Body wash brands4th of 55.3%Show ranking
Baby shampoo4th of 66%Shown above
Hand cream3rd of 69.9%Show ranking

How is Aveeno measured?

Brandwave collects information about searches that people make online using Aveeno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aveeno

Do you work for Aveeno? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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