Curash vs Johnson's:Which is searched more?
In September 2026, Johnson's had more branded searches than Curash among baby wipe brands worldwide. Johnson's was estimated to have 301K branded searches compared to Curash’s 5.4K, and held a 28.4% Share of Search versus Curash’s 0.51%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Curash or Johnson's?
Compare the baby wipe brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Johnson's, Curash. The figures are in the table below the chart.
View monthly share of search table
| Month | Pampers | Johnson's | Huggies | WaterWipes | Curash |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 30% | 20% | 4.9% | 0.24% |
| Nov 2025 | 47.4% | 26% | 21.2% | 5.2% | 0.21% |
| Dec 2025 | 47.8% | 26.2% | 21.4% | 4.3% | 0.31% |
| Jan 2026 | 47.4% | 25.9% | 21.2% | 5.2% | 0.31% |
| Feb 2026 | 42.9% | 28.7% | 23.4% | 4.7% | 0.28% |
| Mar 2026 | 47.4% | 26% | 21.2% | 5.2% | 0.25% |
| Apr 2026 | 47.4% | 26% | 21.2% | 5.2% | 0.25% |
| May 2026 | 47.4% | 26% | 21.2% | 5.2% | 0.25% |
| Jun 2026 | 42.4% | 28.4% | 23.2% | 5.7% | 0.27% |
| Jul 2026 | 42.4% | 28.4% | 23.2% | 5.7% | 0.34% |
| Aug 2026 | 39.8% | 26.7% | 26.6% | 6.5% | 0.32% |
| Sep 2026 | 42.3% | 28.4% | 23.1% | 5.7% | 0.51% |
How has the Curash and Johnson's comparison changed over the last 12 months?
3 findings
- Johnson's was ahead of Curash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Curash’s estimated Share of Search among baby wipe brands worldwide moved from 0.24% to 0.51%, and its estimated monthly branded searches moved from 2.9K to 5.4K.
- Across the 12 months ending September 2026, Johnson's’ estimated Share of Search among baby wipe brands worldwide moved from 30% to 28.4%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for baby wipe brands worldwide in September 2026?
2 changes
In September 2026, Johnson's gained estimated Share of Search among baby wipe brands worldwide, from 26.7% to 28.4%.
Estimated monthly branded searches for Curash worldwide rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026.
Other head-to-heads among baby wipe brands
How each brand is measured
Brandwave collects information about searches that people make online using Curash’s and Johnson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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