Aveeno Baby vs Johnson's:Which is more popular?
Aveeno Baby and Johnson's do not both have a measured month among baby skincare brands worldwide yet. When we asked ChatGPT and Google AI Overviews about baby skincare brands, Aveeno Baby appeared in four of the five answers and Johnson's in one. Aveeno Baby was mentioned before Johnson's in two out of three answers.
Who do people search for more?
Aveeno Baby, the only one of the two with measured searches
Who does AI mention more?
Aveeno Baby, mentioned in 4 of 5 answers, Johnson's in 1
Who does AI recommend more?
Aveeno Baby, named ahead of Johnson's in 2 of 3 answers
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Top baby skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aveeno Baby was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Johnson's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Aveeno Baby was listed before Johnson's in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aveeno Baby4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mustela3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aquaphor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Johnson's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weleda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby skincare brands
5 answers
Asked ChatGPT
“Which baby skincare brand should I buy?”
Asked ChatGPT
“What are the best baby skincare brands?”
Asked ChatGPT
“What's the best baby skincare brand for sensitive skin?”
Searched Google, AI Overview
“baby eczema cream”
Searched Google, AI Overview
“baby skincare brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aveeno Baby or Johnson's more popular in search?
This chart shows how often people search Google for Aveeno Baby and Johnson's by name. Each line represents a brand's share of searches for all seven baby skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aveeno Baby, Johnson's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mustela | Aveeno Baby | Aquaphor | Weleda | Childs Farm | Gaia Skin Naturals | Johnson's |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 79% | 9.6% | 4.3% | 4.3% | 2.4% | 0.37% | — |
| Dec 2025 | 78.4% | 9.1% | 5% | 5% | 2.2% | 0.42% | — |
| Jan 2026 | 78.5% | 9.1% | 5% | 5% | 2.2% | 0.35% | — |
| Feb 2026 | 80.3% | 7.8% | 4.3% | 5.2% | 1.9% | 0.37% | — |
| Mar 2026 | 79.2% | 9.1% | 4.1% | 5% | 2.2% | 0.35% | — |
| Apr 2026 | 79.2% | 9.1% | 4.1% | 5% | 2.2% | 0.35% | — |
| May 2026 | 78.8% | 9.3% | 4.2% | 5.1% | 2.3% | 0.3% | — |
| Jun 2026 | 79.6% | 9.2% | 4.1% | 5% | 1.8% | 0.3% | — |
| Jul 2026 | 79.7% | 9.1% | 4.1% | 5% | 1.8% | 0.29% | — |
| Aug 2026 | 79.7% | 9.1% | 4.1% | 5% | 1.8% | 0.35% | — |
| Sep 2026 | 79.3% | 9.3% | 4.2% | 5.1% | 1.9% | 0.36% | — |
| Oct 2026 | 79% | 9% | 4.9% | 4.9% | 1.8% | 0.35% | — |
Johnson's sells other things too, so only its searches that name this product count here, like “johnsons baby”.
How has branded search for Aveeno Baby and Johnson's changed worldwide over the last 12 months?
1 finding
- Across the 12 months ending October 2026, Aveeno Baby’s share of searches among baby skincare brands worldwide moved from 9.6% to 9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for baby skincare brands worldwide in October 2026?
0 changes
Neither Aveeno Baby nor Johnson's moved beyond provider rounding among baby skincare brands in October 2026.
How are Aveeno Baby’s and Johnson's’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aveeno Baby’s and Johnson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aveeno Baby
1 branded search term
- aveeno baby
Johnson's
1 branded search term
- johnsons baby
Other head-to-heads among baby skincare brands
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