Aquaphor vs Mustela:Which is more popular?
In September 2026, Aquaphor had more branded searches than Mustela among baby skincare brands worldwide. Aquaphor had about 845,000 branded searches, while Mustela had 424,000. Aquaphor made up 27.7% of all baby skincare brand searches we track, and Mustela accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about baby skincare brands, Aquaphor and Mustela each appeared in three of the five answers. Mustela was mentioned before Aquaphor in three out of four answers.
Who do people search for more?
Aquaphor, about 2 searches for every 1 for Mustela
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Mustela, named ahead of Aquaphor in 3 of 4 answers
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Top baby skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aquaphor and Mustela were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mustela was listed before Aquaphor in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aveeno Baby4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Aquaphor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mustela3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Johnson's Baby1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weleda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby skincare brands
5 answers
Asked ChatGPT
“Which baby skincare brand should I buy?”
Asked ChatGPT
“What are the best baby skincare brands?”
Asked ChatGPT
“What's the best baby skincare brand for sensitive skin?”
Searched Google, AI Overview
“baby eczema cream”
Searched Google, AI Overview
“baby skincare brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aquaphor or Mustela more popular in search?
This chart shows how often people search Google for Aquaphor and Mustela by name. Each line represents a brand's share of searches for all seven baby skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aquaphor, Mustela. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Aquaphor | Mustela | Weleda | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 24.5% | 11.8% | 9.4% | 1.2% | 0.05% | <0.01% |
| Nov 2025 | 50.4% | 28.1% | 11.2% | 8.9% | 1.4% | 0.05% | <0.01% |
| Dec 2025 | 52.1% | 29.1% | 10% | 7.6% | 1.2% | 0.05% | <0.01% |
| Jan 2026 | 49.9% | 28% | 11.7% | 8.9% | 1.4% | 0.05% | 0.01% |
| Feb 2026 | 53.7% | 24.8% | 12.2% | 8% | 1.2% | 0.06% | 0.01% |
| Mar 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| Apr 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| May 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| Jun 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.05% | 0.01% |
| Jul 2026 | 54% | 24.9% | 12.8% | 6.7% | 1.5% | 0.06% | 0.01% |
| Aug 2026 | 54% | 24.9% | 12.8% | 6.7% | 1.5% | 0.06% | 0.01% |
| Sep 2026 | 49.2% | 27.7% | 13.9% | 7.5% | 1.6% | 0.06% | 0.01% |
How has the Aquaphor and Mustela comparison changed over the last 12 months?
3 findings
- Aquaphor was ahead of Mustela in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aquaphor’s share of searches among baby skincare brands worldwide moved from 24.5% to 27.7%, and its estimated monthly branded searches held steady at 845K.
- Across the 12 months ending September 2026, Mustela’s share of searches among baby skincare brands worldwide moved from 11.8% to 13.9%, and its estimated monthly branded searches moved from 406K to 424K.
How did search popularity change for baby skincare brands worldwide in September 2026?
2 changes
In September 2026, Aquaphor gained share of searches among baby skincare brands worldwide, from 24.9% to 27.7%.
In September 2026, Mustela gained share of searches among baby skincare brands worldwide, from 12.8% to 13.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Aquaphor’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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