Brandwave

How popular isCarmex in search?

In August 2026, there were an estimated 90.5K branded searches for Carmex worldwide which is down 33% over the last 11 months. Carmex holds 4.8% estimated Share of Search among lip balm brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vaseline53.4%
  2. Nivea35.9%
  3. Burt's Bees5.9%
  4. Carmex4.8%
  5. PRLaw0.01%
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Which lip balm brands compete with Carmex?

Carmex against lip balm brands worldwide, by month

Share of Search by month for Vaseline, Nivea, Burt's Bees, Carmex. The figures are in the table below the chart.

View monthly share of search table
MonthVaselineNiveaBurt's BeesCarmexPRLaw
Oct 202554%29.7%8.9%7.3%0.01%
Nov 202552.9%29.2%10.7%7.2%0.01%
Dec 202557.1%25.7%9.4%7.7%0.02%
Jan 202654.9%30.3%7.4%7.4%0.01%
Feb 202654.9%30.2%7.4%7.4%0.02%
Mar 202654.9%30.2%7.4%7.4%0.02%
Apr 202655.7%30.6%7.5%6.1%0.02%
May 202650.9%34%8.3%6.8%0.02%
Jun 202653%35.4%5.8%5.8%0.02%
Jul 202644.6%44.6%6%4.9%0.01%
Aug 202653.4%35.9%5.9%4.8%0.01%
Sep 2026—————

  1. 1.Vaseline

    53.4%

    Moved from 2nd to 1st. 1M estimated branded searches, +21.5% vs prior month. Share +8.8 points.

  2. 2.Nivea

    35.9%

    Moved from 1st to 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -8.6 points.

  3. 3.Burt's Bees

    5.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Carmex

    4.8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.PRLaw

    0.01%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Carmex and its closest rivals

How has branded search demand for Carmex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carmex worldwide fell from 135K to 90.5K.
  • Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip balm brands worldwide decreased from 7.3% to 4.8%.
  • Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip balm brands worldwide peaked at 7.7% in December 2025 and was lowest at 4.8% in August 2026.

How did search popularity change for lip balm brands worldwide in August 2026?

  1. In August 2026, Vaseline overtook Nivea to take the highest estimated Share of Search among lip balm brands worldwide, at 53.4%.

  2. In August 2026, Nivea lost estimated Share of Search among lip balm brands worldwide, from 44.6% to 35.9%.

  3. Carmex’s estimated Share of Search among lip balm brands worldwide has lost ground for 3 months in a row, from 6.8% to 4.8% in August 2026.

  4. Estimated monthly branded searches for Burt's Bees worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.

  5. Estimated monthly branded searches for PRLaw worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

How is Carmex measured?

Brandwave collects information about searches that people make online using Carmex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carmex

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How the Brand Demand Index is measured

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