How popular isDove in search?

Q: Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

In August 2026, there were an estimated 260 branded searches for Dove worldwide which is down 18.8% over the last 11 months. Dove holds <0.01% estimated Share of Search among body wash brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which body wash brands compete with Dove?

Dove against body wash brands worldwide, by month

Month	Cetaphil	Nivea	Olay	Aveeno	Dove
Oct 2025	68.6%	18.1%	6.6%	6.6%	0.01%
Nov 2025	69%	19.4%	5.8%	5.8%	<0.01%
Dec 2025	69.5%	17.6%	6.4%	6.4%	<0.01%
Jan 2026	69%	19.4%	5.8%	5.8%	<0.01%
Feb 2026	70.3%	18.6%	5.6%	5.6%	<0.01%
Mar 2026	69.7%	17.5%	6.4%	6.4%	<0.01%
Apr 2026	69.6%	17.5%	6.4%	6.4%	<0.01%
May 2026	69.1%	19.3%	5.8%	5.8%	<0.01%
Jun 2026	69%	19.4%	5.8%	5.8%	<0.01%
Jul 2026	64.4%	25.4%	5.1%	5.1%	<0.01%
Aug 2026	66.8%	21.5%	6.4%	5.3%	<0.01%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Cetaphil	66.8%	2.1M	0%	+2.3 points
2, held 2nd	Nivea	21.5%	673K	-18.2%	-3.9 points
3, moved from 4th to 3rd	Olay	6.4%	201K	+21.8%	+1.3 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Aveeno	5.3%	165K	0%	+0.2 pointsmoved from 3rd to 4th
5, held 5th	Dove Unilever	<0.01%	260	+52.9%	0 points

1.Cetaphil
66.8%
Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share +2.3 points.
2.Nivea
21.5%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
3.Olay
6.4%
Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.3 points.
4.Aveeno
5.3%
Moved from 3rd to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Dove
<0.01%
Held 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare search popularity between Dove and its closest rivals

How has branded search demand for Dove changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Dove worldwide fell from 320 to 260.
Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash brands worldwide held steady, from 0.01% to <0.01%.

How did search popularity change for body wash brands worldwide in August 2026?

5 changes

In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%.
In August 2026, Cetaphil gained estimated Share of Search among body wash brands worldwide, from 64.4% to 66.8%.
In August 2026, Nivea lost estimated Share of Search among body wash brands worldwide, from 25.4% to 21.5%.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Dove compete?

Dove is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Body wash brands	5th of 5	<0.01%	Shown above
Bar soap brands	5th of 5	0.02%	Show ranking
Shower gel	3rd of 6	0.03%	Show ranking
Body scrub	5th of 6	0.04%	Show ranking
Dry shampoo	6th of 6	0.12%	Show ranking

How is Dove measured?

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term